SOCIAL MARKETING

THE PEOPLE ARE SPEAKING. Volumes.

Social Media. It has given birth to a conversation, the
power and scope of which is hard to grasp. It is global,
constant and unfiltered. And, if leveraged properly, the
most powerful marketing tools in a brand’s arsenal.
Social Marketing is more than just about brand buzz;
it’s a game changing approach to all of your marketing
efforts. Social Marketing is not just about making
media work harder; it’s a way to increase consumer
engagements with your brand in measurable ways. To
not fully embrace Social Marketing is more than just
missing an opportunity­­— it’s taking a big risk.
started, or looking to build fully integrated, multi-channel
brand experiences, we can turn you into an active
participant in the conversations surrounding your brand.
For those who have seen your brand as merely a logo
on a page, SapientNitro is your chance to give it a voice.
Consumers are in control.This is your chance to listen.
And engage.
Through innovative, insight driven and holistic
approaches, SapientNitro can help you develop and
execute Social Marketing experiences that result in the
creation of loyal brand advocates.

Social Marketing has completely altered the rules It is conversion through conversation.
of online marketing, but whether you’re just getting

HOW SAPIENTNITRO CAN HELP: We can help you define the strategy that’s right for your brand, whether
you are just beginning to explore Social Marketing or are already engaged:

Initial Extended Ubiquitous

Listening, Discovery & Monitoring

• SM Workshops • Continuous Listening • SM Program Integrated

• SM Audit
• Influence and Motive Discovery
• Activation & ROI Approaches
• Influencer Strategy Measurement & ROI
• Motive Analysis • Experience Research
• Focus Groups
• Engagement & Measurement Strategies • Cross-Media Activation
• Reputation Management • Community Segmentation

Engagement & Experience

• Conversational Programs (WOM/PR)
• Blogging, Micro blogging & Outreach
• Media Seeding & Distribution
• Sponsored Conversations
• Service Programs
• Communities & Campaign Micro Sites • Social Apps
• Widgets & Distribution • Cross-Channel Aggregation
• Corporate Blogging • Mobile Engagement
• Custom or semi-custom Experiences
• Social Networking Strategies • Out-Of-Home Engagement
• CRM • Smart Communities
• B2B Communities

Integration
• Social Recommendations
• Reviews & Feedback
• Sharing & Distribution Enablement
• Social Content Syndication
• Site-side Social Graph Integration
• Collaborative Filtering
• Social Commerce
• Social Ads
• Social Campaigns (Offline, Digital)
• In-game Social Networking
• Social Gaming
• Out-Of-Home Integration
• Social Platforms (Apps, Data)
What We Do
Experience
CLIENT: Coca-Cola, Burn Alter Ego
OBJECTIVE: Deliver a true-to-life experience
of Burn’s brand proposition: the energy to
stay up all night.
Created Coca-Cola’s first Facebook application,
which allowed users to assume a photo-realistic
alter ego that went on wild adventures each night.
AdWeek BUZZ: People’s Choice
Award Social Media The adventures were then shared with the user’s
friends, resulting in over 250,000 application
MITX: Best Use of Social Media
installs and over 1 million pieces of generated
OMMA: Best Campaign in Social Media branded content.
Media
CLIENT: Queensland Tourism, Best Job in the World
OBJECTIVE: Create international awareness of
the Islands of the Great Barrier Reef.
Created a contest for a dream job as keeper
of the islands, which attracted almost 35,000
applicants from 201 countries. Resulting global
media coverage estimated at $200 million (US),
with almost 9 million unique visits to the contest
website in 56 days. The campaign won 46 CANNES GOLD PR LION:
awards, including 3 Grand Prix and 5 Gold Lions “Best Use of Social Media”
at Cannes. IAB MIXX : Gold Social Marketing
Community & Commerce
CLIENT: Mentos, Trevor the Intern
OBJECTIVE: Generate positive brand buzz with
limited budget and no media investment.
Why Work With Us
SapientNitro’s deep expertise and
unique set of approaches can help you
successfully leverage Social Marketing
across all channels and media types.
Applied Intelligence:
Through innovation in integrated
analytics, SapientNitro takes discovery
and monitoring to new levels, allowing
brands to most intelligently pinpoint social
activation and measurement approaches.
Holistic Approaches:
Through precise combination of social
analytics, brand marketing, research,
media, search and user experience, we can
understand motives of social engagement
like nobody else.
Bleeding Edge Experiences:
Through our deep expertise in creative,
marketing technologies, gaming,
entertainment, mobile, commerce,
emerging, offline and delivery, we can
execute and engage like nobody else.
Influence Everywhere:
We are social, wish all marketing could be
social and believe it either is or could be.
We will take all clients through the journey
of social activation, from education to
world-class cross-channel campaigns, with
clear and measurable insights every step
of the way.

Provided a real life intern with a custom set up,

Who We Work With
which he used to successfully build and manage
sites in multiple online communities. Over 5.5 SPRINT, MENTOS, TOYOTA,
million visitors to the website over 3 months and TV, TRAVELERS, QUEENSLAND TOURISM,
print and radio exposure, made Trevor the biggest THE COCA-COLA COMPANY
internet celebrity of the time.

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ABOUT SAPIENTNITRO twitter.com/sapientnitro
SapientNitro, a division of Sapient, is the world’s first customer experience company. www.linkedin.com/companies/sapient
We create and engineer highly relevant moments that accelerate business growth
and fuel brand advocacy for our clients. By combining multi-channel marketing, CONTACT US
commerce, and the technology that binds them, we influence customer behavior For more information, please
across the spectrum of communication and commerce channels, resulting in deeper, contact us at: +305-438-7136
more meaningful relationships between customers and brands. SapientNitro services or social@sapient.com
global leaders such as Citigroup, Coca-Cola, Disney, Mars, Singapore Airlines, Target,
and Vodafone through our operations in North America, Europe, and Asia-Pacific.

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