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apostila pesquisa de mercado

apostila pesquisa de mercado

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Published by Rodolfo Nakamura
Apostila Pesquisa de Mercado para cursos de Comunicação
Apostila Pesquisa de Mercado para cursos de Comunicação

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Published by: Rodolfo Nakamura on Jun 28, 2008
Copyright:Attribution Non-commercial

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05/18/2013

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Goxhoyfoce1 YNXU^OXE GN MN[HEGL
Y{lbx# Je{lfgl Knrofehu~e Bofjl n Me{oe Fñhoe Nxwodlco
;
 
ROXÈL JLFÍXWOHE GE NMY[NXE
5# E Nmy{nxe l~ L{decoqeäèl
Hlchnowlx1
Ey{nxncwemlx eu~o& g~ex roxþnx
e nhlc÷mohe n e a~{ígohe1
 
Nhlclmohemncwn& e nmy{nxe {ny{nxncwe e ~cogegn y{lg~wl{e l~ l{decoxml nhlc÷mohlew{erïx gl u~ef xèl {n~coglx n hlmkoceglx lx bewl{nx gn y{lg~äèl& wncgl nm roxwe lgnxncrlfromncwl gn ~m gnwn{mocegl {eml gn eworogegn nhlc÷mohe& ye{e lkwncäèl glmeol{ rlf~mn ylxxírnf gn kncx n,l~ xn{roälx el mncl{ h~xwl& lkanworecgl l f~h{l#
 
A~{ogohemncwn& e nmy{nxe ï ~m hlmyfnzl gn {nfeäþnx a~{ígohex u~n ~cnm l x~anowl ellkanwl ge eworogegn nhlc÷mohe& xncgl1
 
l nmy{nxå{ol& l x~anowl ge eworogegn nhlc÷mohe0
 
n& l lkanwl& e nmy{nxe& u~n ï ~m hlmyfnzl gn kncx hl{yø{nlx n ochl{yø{nlx~wofoqeglx ye{e l y{lhnxxl gn y{lg~äèl#Ï hlcxwow~íge yl{ ~m d{~yl gn ynxxlex& u~n efoegl e l~w{lx {nh~{xlx& ew~e gnfokn{egemncwnl{oncwegl ye{e e {nefoqeäèl gn lkanworlx& roxecgl xnmy{n é x~yn{eäèl gex nzynhweworex gl xn~yñkfohl-efrl& gnrncgl l f~h{l& xn{ ~me hlcxnuöáchoe cew~{ef gn xn~ x~hnxxl mn{heglfødohl#
;# Mn{hegl
Emkoncwn ekxw{ewl& gocëmohl& hlm ylwnchoef n ylxxokofogegnx gn h{nxhomncwl n,l~egnu~eäèl& ew{erïx gl gnxncrlfromncwl gn eworogegnx hlmn{hoeox& ocg~xw{oeox n gnxn{roälx ncw{n nmy{nxex gn gorn{xlx xndmncwlx n xn~ yñkfohl-efrl& hlm e {nefoqeäèlgl y{lhnxxl gn w{lhe gn y{lg~wlx n,l~ xn{roälx yl{ ~m refl{ y{ï-gnwn{mocegl#
 
Mn{hegl-efrl1
hfoncwnx u~n gnmlcxw{em l~ u~n ylgnm ro{ e gnmlcxw{e{ efd~m woyl gnocwn{nxxn yl{ gnwn{mocegl y{lg~wl n,l~ xn{roäl#
 
NMY[NXE LKANWORLX
 
J~meclx
 
Mewn{oeox,
 
Wnhclfødohlx
 
Bocechno{lx
 
Ocbl{meäþnx
 
Y{lhnxxlx gnW{ecxbl{meäèl
 
Goroxèl glw{ekefjl
 
Hll{gnceäèl
 
Y{lg~wlx nXn{roälx
 
Hlmynwoworogegn
 
F~h{l
[NH^[XLX
 
 
Goxhoyfoce1 YNXU^OXE GN MN[HEGL
Y{lbx# Je{lfgl Knrofehu~e Bofjl n Me{oe Fñhoe Nxwodlco
8
 
 
Ylwnchoef gn mn{hegl1
 
ï e heyehogegn måzome gn ekxl{äèl gl mn{hegl l~ gnhlcx~ml gn ~m gnwn{mocegl mn{hegl nm {nfeäèl el y{lg~wl n,l~ xn{roäl#
 
Gnmecge gn mn{hegl1
 
ï l rlf~mn wlwef hlcx~mogl nm {nfeäèl el ylwnchoef gnmn{hegl& ocgnyncgncwn ge me{he gl y{lg~wl l~ xn{roäl nm u~nxwèl#
 
Ylwnchoef gn rncgex1
nzynhwewore gn rncgex ge nmy{nxe nm {nfeäèl e ~m gnwn{mocegly{lg~wl,xn{roäl& c~m gnwn{mocegl mn{hegl#
 
Gnmecge ge nmy{nxe1
ï e ye{wohoyeäèl nm {nfeäèl é gnmecge wlwef gn mn{hegl#
 
Y{nroxèl gn rncgex1
{nbn{n-xn é u~ecwogegn gn y{lg~wlx u~n xn{å rncgoge c~mgnwn{mocegl yn{ílgl# Gnrn-xn fnre{ nm hlcwe e cnhnxxogegn gn {nhnowe ge nmy{nxe& egorn{xoboheäèl gn y{lg~wlx,xn{roälx n lx {nxynhworlx y{nälx gn rncge& e heyehogegn gny{lg~äèl ge nmy{nxe n gl ylwnchoef gn hlcx~ml gl mn{hegl nm dn{ef& ge {ndoèl n glxhfoncwnx# Nzodn hlcjnhomncwl gl mn{hegl& ge nmy{nxe n glx hfoncwnx& ew{erïx gl joxwø{ohlgn rncgex n ehlmyecjemncwl mn{heglfødohl#
 
Xndmncweäèl gn mn{hegl1
 
y{lhnxxl gn hfexxobohe{,gorogo{ mn{heglx nm d{~ylx& yl{mnol gex xomofe{ogegnx& gn cnhnxxogegnx& gn he{ehwn{íxwohex n gn hlmyl{wemncwlx#
Nu~ofík{ol gn mn{hegl
Fno ge Lbn{we n Y{lh~{e#
 
Gnmecge l~ y{lh~{e1
 
u~ecwogegn gn y{lg~wlx , xn{roälx u~n lx hlcx~mogl{nx gnxnaem egu~o{o{0
 
gnyncgn gn re{oårnox u~n ocbf~nchoem e nxhlfje gl hlcx~mogl{ *cnhnxxogegn&y{lg~wl& y{näl& hlchl{{áchoe& {ncge& y{nbn{áchoe/#
 
Lbn{we1
 
u~ecwogegn gn y{lg~wlx , xn{roälx goxylcírnf cl mn{hegl0
 
gnyncgn gn rå{olx bewl{nx1
 
gl ocwn{nxxn n nzynhwewore gn hlcx~ml&
 
gl y{øy{ol y{lg~wl n xn~ y{lhnxxl n h~xwl gn y{lg~äèl&
 
glx ocwn{nxxnx n y{nbn{áchoex glx nmy{nxå{olx&
 
ge wnhclfldoe ocxwefege ce nmy{nxe n goxylcírnf cl mn{hegl&
 
gl y{näl gn rncge nm {nfeäèl el y{näl gn mn{hegl&
 
ge hlchl{{áchoe&
 
n gex wncgáchoex mn{heglfødohex#
8# Dflkefoqeäèl
 
Dflkef1 ocwnd{ef& wlwef#
 
Dflkefoqe{1 wlwefoqe{& ocwnd{efoqe{& xlb{n{ dflkefoqeäèl#
 
Dflkefoqeäèl1
 
eäèl gn wlwefoqe{& ocwnd{e{& dflkefoqe{0

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