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Curriculum Vita Nan Zheng School of Journalism, UT Austin1
Nan Zheng
Ph.D. Candidate, School of Journalism, University of Texas
CONTACT INFORMATIONMailing Address
: 1 University Station A1000, Austin, TX 78712
E-mail
Homepage
: zhengnan.org
EDUCATIONUniversity of Texas at Austin, School of Journalism
, Austin, TXPh.D in journalism (adviser Dr. Stephen D. Reese). Dissertation Proposal:
―
Bridges in the GlobalNews Arena: A Network Study of Bridge Blogs about China.
The Degree is expected in spring 2011.
University of Texas at Austin, School of Journalism
, Austin, TXM.A. in journalism.
Graduated December, 2006.
Communication University of China, School of Journalism
, Beijing, ChinaB.A. in journalism.
Graduated July, 2004.
RESEARCH INTERESTS
Global media
International Communication
New media economics
New media and journalism
Media sociology
TEACHING INTERESTS
Multimedia journalism
Web publishing
New media research
Research method
Communication theory
RESEARCH METHOD AND COMPUTER SKILLSQuantitative methods
: Survey, content analysis, new media market data analysis
Quantitative computer skills
: SPSS, UCINET (network analysis)
Qualitative methods
: Discourse analysis, textual analysis, participant observation
Multimedia skills
: Web publishing (HTML, CSS, Dreamweaver, wordpress.org, blogger.com),photo editing (Photoshop) and presentation (Soundslides), audio editing (Audacity), videoediting (Final Cut Pro), graphic design (Illustrator).
Curriculum Vita Nan Zheng School of Journalism, UT Austin2
ACADEMIC PUBLICATIONS
Chyi, H.I., Yang, J.M, Lewis, S. &
Zheng, N
(2010). Use of and satisfaction with newspapersites in the local market: Exploring differences between hybrid and online-only users.
Journalism and Mass Communication Quarterly
,
87(1), 62-83.
Zheng, N.
(2009). When Geography Matters in a Virtual World: In-game Urban Planning and ItsImpact on Second Life Community (pp. 93-110). In Heider, D. (Ed.).
Living Virtually: Researching New Worlds
. NY: Peter Long Publishing.Tremayne, M.,
Zheng, N.,
Lee, J. & Jeong, J. (2006). Issue Publics on the Web: ApplyingNetwork Theory to the War Blogosphere.
Journal of Computer Mediated Communication,
12(1),http://jcmc.indiana.edu/vol12/issue1/tremayne.html
CONVENTION PAPERS
Chyi, H. I., Lewis, S. C., &
Zheng, N
. (2010). Writing their own obituaries? Examining hownewspapers covered the newspaper crisis from the media economics perspective. Accepted byMedia Management and Economics Division of AEJMC Annual Convention, Denver, August,2010.
Zheng, N.
, Lasorsa, D., Yeh, Y. Media framing of corporate crisis in global production: Is Chinareally the problem? Presented to Mass Communication Division of ICA Annual Convention,Singapore, June 2010.
Zheng, N.,
Chyi, H.I., Kaufhold, W. What is Web traffic worth? A multi-dimensional model formeasuring online attention on news sites. Presented to Communication and Technology DivisionICA Annual Convention, Singapore, June 2010.
Zheng, N.
Measuring Attention on the Web: a model of attention dimensions of news andinformation Sites. Presented to Media Management and Economics Division of AEJMCAnnual Convention, Boston, August 2009.Chyi, H. I., Yang, M. J., Sylvie, G., Lewis, S. C., &
Zheng, N.
One product, three markets: Howmarket segmentation informs newspapers about their online readership. Presented to NewspaperDivision of AEJMC Annual Convention, Boston, August, 2009.
Curriculum Vita Nan Zheng School of Journalism, UT Austin3Chyi, H.I., Yang, J.M, Lewis, S. &
Zheng, N.
An empirical study of online newspaperreadership in local markets: Exploring differences between hybrid and online-only users.Presented to Newspaper Division of ICA Annual Convention, Chicago, May 2009.
Zheng, N.
, Tremayne, M. Lee, J.K., Jeong, J. Public opinion on the Web: Iraq War framing inthe political blogosphere. Presented to Political Communication Division of ICA AnnualConvention, Montreal, Canada, May, 2008.
Zheng, N
., Tremayne, M. Lee, J.K., Jeong, J. Public del
iberation on the Web: Readers’
comments in the Iraq War blogosphere. Presented to Communication and Technology Divisionof ICA Annual Convention, Montreal, Canada May, 2008.
Zheng, N
. (2006) Your world your imagination: Community construction in online multiplayergame Second Life. Presented to Game Studies Division of ICA Annual Convention, SanFrancisco May, 2007.
Zheng, N.
(2006) Textual analysis of pornography in an online multiplayer game-Second Life:Male dominance and a developing female voice. Presented to Feminist Scholarship Division of ICA Annual Convention, San Francisco, Ma, 2007.
Zheng, N.
& Rojo, C. (2005) Mass media use and interpersonal communication in theacculturation of international students. Presented to International Communication Division of AEJMC Annual Convention, San Antonio, August, 2005.
WORK IN PROGRESSZheng, N.,
Chyi, H.I., Kaufhold, W.
Capturing ―human bandwidth‖: A
multi-dimensional modelfor Measuring Attention on Web Sites
.
Under journal review.
Zheng, N
., Yeh, Y.H. Chen, H.T. Value chain or value network: Comparative analysis of valuecreation models in online video sites. Preparing for journal submission.
Zheng, N.
, Lasorsa, D., Yeh, Y. Media framing of corporate crisis in global production: Is Chinareally the problem? Preparing for journal submission
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