( Word to PDF Converter - Unregistered )http://www.Word-to-PDF-Converter.netSales promotions are used by a wide range of organizations in both theconsumer and business markets, though the frequency and spending levels aremuch greater for consumer products marketers.Finally, the high cost of advertising may drive many to seek alternative,lower cost promotional techniques to meet their promotion goals. Salespromotions are used widely in many industries and especially by marketersselling to consumers. We will see that the objectives of sales promotion are quitedifferent than advertising and are specifically designed to encourage customer response.
Need for Study:
Promotion is a challenging task in today’s market situation as manyorganizations are coming out with different promotions. It is important to focusbenefits provided by the promotional offers. Since each and every coming withsales promotion offers, there is need to understand the Impact of salespromotion on the end consumer, how they perceive the sale promotion. Thisstudy can effect organization Performance and enable the customers to dealwith various promotional offers.
SCOPE OF THE STUDY
The present study has been carried out to find the effectiveness of salespromotion Indian retailing industry offers opportunity to entrepreneur worldwide.Who wish to capitalize on one of the world largest and fast growing market for retailing operations and business?
To study the Impact of sales promotion on consumer Behaviour
To assess the consumer perception about Sales Promotional scheme.
To find out the influence of Sales promotion on the sales of Big Bazaar
Research MethodologyMEANING OF RESEARCH
- Research is an active, diligent, and systematicprocess of inquiry aimed at discovering, interpreting, and revising facts. Thisintellectual investigation produces a greater knowledge of events, behaviors,theories, and laws and makes practical applications possible. The term researchis also used to describe an entire collection of information about a particular