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“A PROJECT REPORT ON”
VALUE ADDED SERVICESPENETRATIONIN
A report submitted to Delhi Business School, New Delhi
 Dissertation submitted in partial fulfillment  Master of Business Administration
BY
 RAJIV RANJAN 
Roll No.:
: DBS/W09-11/074
 
 Batch Jan 2009-2011
Under the Guidance of Mrs. KIRAN MALHOTRA(Faculty of Marketing)
Delhi Business SchoolB-II/M.C.I.E.,Mathura Road , New DelhiWebsite-www.dbs.edu.in
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ACKNOWLEDGMENT
I am happy to disclose the individuals who have spent their valuable timefrom their busy schedule for encouraging me in the completion of the project. I express my respect and gratitude to all of them, their fruitfulguidance, encouragement, support and supervision had given us a positivedimension for Initiation and completion of this project successfully.I
 
wish to express our most sincere appreciation and deep sense of gratitudeto
Mr. RAMESH BAGLA
, for their inspiring guidance, encouragementand invaluable help. Their sustained interest, patience, sound counsel andinnovative ideas have largely contributed to bring this work into its presentform. I am highly indebted to them in this regard and submit my sincerethanks for making their guidance a pleasant experience.I am also grateful to
 
all those people of sales working in AIRCEL, whodirectly or indirectly helped me in accomplishing this project.
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Last but not the least I am also thankful to my faculty
Mrs. Kiran MalhotraFaculty of Marketing,
in Delhi Business School,
 
my honorable internal project guide who has been a constant source of inspiration to me
.
(RAJIV RANJAN)
4
th
Sem.Delhi businessSchoolNew Delhi.
3
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