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Deepak Final Report

Deepak Final Report

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Published by Deepak Singh

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Published by: Deepak Singh on Sep 03, 2010
Copyright:Attribution Non-commercial

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07/19/2013

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A REPORT ONINCREASING MARKET PENETRATION OF AMUL ICE CREAM THROUGH MODERN RETAILING IN WEST DELHI
GUJARAT COOPERATIVE MILK MARKETING FEDERATIONLTD.
PREPARED BY:DEEPAK KUMAR SINGH P/MN/R/09/186 
 
 
A REPORT ONINCREASING MARKERT PENETRATION OF AMUL ICE CREAM THROUGH MODERN RETAILING IN WEST DELHI
 SUBMITTED TO:- PREPARED BY:- PROF. NANDITA MISHRA DEEPAK KUMAR SINGH  P/MN/R/09/186 
GUJARAT COOPERATIVE MILK MARKETING FEDERATIONLTD.
 
 
ACKNOWLEDGEMENT
 
The satisfaction that comes through the successful completion of any task would be incompletewithout mentioning the names of people who made it possible, because success is the epitome of hard work & guidance. So with gratitude, I acknowledge all those guidance and encouragementthat served as a beacon of light and crowned my efforts with success so far.I avail this opportunity to express with utmost sincerity my thanks to all the people of GujaratCooperative Milk Marketing Federation Ltd. (GCMMF Ltd.). I am very much thankful to
Shri.JATINDRA KHURANA,
SENIOR EXECUTIVE MANAGER, Sales, Amul, for giving me thisopportunity to undergo my summer internship in this prestigious organization and guiding methroughout my project.I am deeply grateful to my Market Guide
Mr. PRASHANT GUHA
, EXECUTIVEMANAGER, SALES, Amul Ice cream, for his support, suggestions and enthusiasm whichhelped me in the successful completion of this report and to have thorough knowledge of thesubject and its practical application.This summer internship Project on the sales and Marketing in Amul is brought to fructificationthrough the help of my Faculty Guide
Prof. NANDITA MISHRA
. It was a great experience for me working under the expert guidance of my college guide and employees of the organization.Credit also goes to the entire sales team of Amul Ice Cream for their cooperation during Projectwork. Each and every member whom I came across during this Project graciously took the timeto help and guide me in the findings. All of them helped me in better understanding of the SalesChannel and most of the associated factors in the FMCG sector.I am equally thankful to all those who have directly or indirectly helped in successful completionof my Project.

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