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ITC rural marketing in india Case Study

ITC rural marketing in india Case Study

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Published by Praveen Trivedi

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Categories:Types, Business/Law
Published by: Praveen Trivedi on Sep 03, 2010
Copyright:Attribution Non-commercial

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05/24/2013

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By: Group 6 Sec C
 
Introduction: ITC ltd.
In
corporated i
n
August 1910
Diversified busi
n
ess
Cigarettes & leaf Tobacco
Packagi
n
g & pri
n
ti
n
g
Hotels
Educatio
n
Paperboard
Lifestyle retaili
n
g
FMCG busi
n
ess
Market capitalizatio
n
> $22 Billio
n
 Asia¶s FAB 50
In
dia¶s largest exporter of Agricultural products
O
n
e of 
In
dia¶s biggest Forexea
n
er, $3.2 Billio
n
Employs 26,000 at over 60 locatio
n
s across the cou
n
try
Over 3,73,000 shareholders
 
RURAL MARKETING IN INDIA
Rural Population-
627 millio
n;
74.3% of total populatio
n
Rural developmentprogrammesEmploymentopportunitiesSteadygrowthExploitationandexploration
Vast and scatteredOpportunities comparedto Urbansector Maximumpopulationand regionsMaximumnumber of consumers
Government of India schemesProper irrigationInfrastructur aldevelopmentsGrants for fertilizersImprovedconditionsof ruralmasses
Rural Market-
ge
n
erates more tha
n
half of the cou
n
try¶s i
n
comeMarket for co
n
sumer goods-Durable a
n
d
n
o
n
durable goodsMarket for agricultural i
n
puts-fertilizers, pesticides, seedsetc.
Scope-
Selli
n
g of agricultural items i
n
the urba
n
areasSelli
n
g of ma
n
ufactured products i
n
the rural regio
n
s
AgriculturalMarketingRuralMarketing
F
eatures-

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