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COMPILED BY:-
RITIKA
TRIPTI
SWATI
PRABHJOT
SHIPRA
ALISHA
AKRITI
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Ú Business ethics refers to the moral principle
which should govern business activities.
They are concerned with determining what
is right and what is wrong while doing the
business. Business ethics provide a code of
conduct for the managers. Another concept
related to business ethics is that of ³values´
which denote society¶s beliefs regarding
certain issues.
   

Ú
 LL 
Ú T AM WORK
Ú HO STY
Ú IT RITY
Ú OMMITM T
Ú SI RITY
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Ú Rules or standards
governing
the conduct of a
business
Ú Moral code ± what is
µright¶
and what is µwrong¶?
Ú Highly subjective
nature
Ú Tension between
different stakeholders
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Examples:
Ú Production of children's toys
Ú offee industry
Ú Baby milk
Ú Music industry
Ú Multi-national operations
Ú McDonalds ± food quality, litter
Ú hocolate industry
Ú Jewellery ± diamonds and gold
Ú hemical industry
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True business ethics is

not to get swayed with
the lust of money and
follow the right ways
of conducting business
in a healthy way.
 
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Being ethically good
and socially
responsible boosts up
the morale and
goodwill of the firm.
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Õensions:
Ú Profits versus higher wages
Ú pansion versus
development
Ú Production versus pollution
Ú Supplier benefits versus
consumer prices/lower
costs
Ú Survival of the business
versus needs of
stakeholders
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6olutions:
± Taation
± Self Regulation
± Subsidies
± overnment/  regulation
± Legislation
± Pressure roups
± Improve competition and
contestability
of markets
± Social and nvironmental Audits
 
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ompeting with the

market force to
increase or sustain the
profits should be
ethical. Just to earn
profits the
businessmen should
not use their
customers for their
own selfish motives.
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Ú The case eamines the

business model of Better
World Book¶s (BWB), the
S based online
bookseller, founded in
2002, the company
collected old and new
books from individuals
book sellers, collages,
libraries .
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Ú There main motive is Ú Better world book¶s did
that children and their not advertise in the media
about collecting and
families have access to
selling books : awareness
books, so they can about its business model
continue improving was mainly spread
their literacy skills through word of mouth.
which is building According to Helgesen ,
block to all other ³ very time a customer is
astonished, they are going
learning
to tell people, and that
endorsement won¶t cost a
dime´..
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Ú December 3, 2009, marked
the 25th anniversary of the
world¶s worst ever
industrial disaster ± the gas
leak that occurred at nion
arbide Ltd¶s (IL)
pesticide plant in
Bhopal(Madhya Pradesh,
India). 3,000 people were
killed and many were
injured, occurred when
water entered Methyl
Isocyanate ( MI) storage
tank.
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Ú Bhopal is not just an incident of industrial disaster and

human suffering from the last century. It is very much an
issue of the present century of corporate accountability,
people rights, and government responsibility. The lack of
mandatory laws and norms governing multinationals, legal
compleities, and government failures are serious obstacles
in ensuring justice for the people of Bhopal, and for the
victims of corporate complicity in crimes against
environment, peoples lives and safety.
 


Ú An integrity approach to business can yield strengthened
competitiveness: it facilitates the delivery of quality products
in an honest, reliable way. This approach can enhance work
life by making the workplace more fun and challenging. It can
improve relationships with stakeholders and can instill a more
positive mindset that fosters creativity and innovations among
the stakeholders.
Ú The purpose of ethics is to enhance our lives and our
relationships both inside and outside of the organization.