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Table Of Contents

1.1.5 OTHERS
2.1.1 COKE’S CORPORATE VISION
2.1.2 COKE’S OUSTER FROM INDIA
2.1.3 THE RE-LAUNCH OF COCA COLA IN INDIA
2.2 HISTORY OF PEPSICO
2.3 MARKET SHARE IN INDIA
2.4 OPPORTUNITY IN INDIAN MARKET
3.1 MASS MARKETING
3.2.1.1 REGION
3.2.1.2 RURAL VS. URBAN MARKET
3.2.2.1 AGE
3.2.2.2 GENDER
4.1.1 COCA COLA
4.1.2 PEPSICO
4.3 PRODUCT FILLINGSTRATEGY
4.4 PRODUCT LIFE CYCLE
5.1 BRAND NAME
5.2 PACKAGING
5.3 LABELING
5.4 ATTRIBUTES FOR STRONGEST BRAND SHARE
5.5 UNDERSTANDING OWN BRAND IMAGE
5.6.1.1 INDIA A: “LIFE HO TO AISI”
5.6.1.2 INDIA B: “THANDA MATLAB COCA COLA”
5.7 BRAND REVITALIZATION
6.1 COKE AND PEPSI POSITIONING
6.2 COMMUNICATION STRATEGY
6.3.1 THUMS UP (COCA COLA) & MOUNTAIN DEW (PEPSICO)
6.3.2 GATORADE (PEPSICO)
6.3.3 TROPICANA & MINUTE MAID
6.3.4 MIRINDA (PEPSICO) & FANTA (COCA COLA)
6.3.5 TAB (COCA COLA)
6.4 RELIGION BASED POSITIONING
6.5.1 SUB-MINIMAL EFFECT ADVERTISEMENT
6.5.2 PERSONAL PROMOTION
6.5.3 AMBUSH MARKETING
6.6 COKE AND PEPSICO AD WAR
7.1 PEPSI PRICING STRATEGY IN 1936
7.2 PRICING MIX (COCA COLA AND PEPSI)
8.1.1 RURAL DISTRIBUTION CHANNEL (HUB AND SPOKE MODEL)
8.1.2 DISTRIBUTION CHANNEL IN URBAN AREAS
8.2.1 CHILLED DSD SYSTEM
8.2.2 THE HYBRID SYSTEM
8.3 INTERNATIONAL DISTRIBUTION SYSTEM MANAGEMENT
9.1 CORPORATE COMMUNITY INVOLVEMENT MARKETING
9.2 COCA COLA SOCIAL WORK IN INDIA
12.1 STRENGTHS
12.2 WEAKNESSES
12.3 OPPORTUNITIES
12.4 THREATS
13. Nicolas Checa, John Maguire and Jonathan Barney, “ THE NEW WORLD DISORDER,”
14. Max H. Bazerman and Dolly Chugh, “ DECISION WITHOUT BLINDER,” HARVARD
15. Constantines C. Markides, “ TO DIVERSIFY OR NOT TO DIVERSIFY,” HARVARD
16. David J. Collis and Cynthia A. Montgomery, “ CREATING CORPORATE
17. C.K.Prahalad and Kenneth Lieberthal, “ THE END OF CORPORATE IMPERIALISM,”
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20596818 Analysis of Marketing Strategy of Coca Cola and Pepsi

20596818 Analysis of Marketing Strategy of Coca Cola and Pepsi

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Published by: punitdwivedicmd on Sep 04, 2010
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10/30/2011

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