High Quality
Open the downloaded document, and select print from the file menu (PDF reader required).
an alternative scenario to theBP crisisa story ofcollaborationand transparency
created byliri andersson and jonathan macdonald
this fluid world
the events that unfolded during the BPoil crisis of 2010 made us question whatcould have happened if an organisationsuch as BP had a di
ff
erent approach interms of preparation, positioning andattitude
this fluid world
our belief is that a di
ff
erent outcome, interms of communications and speed infinding a solution, could have beenpossibledue to this we spent the summer of 2010developing an alternative scenario basedon a combination of the changingcommunications world we live in, thethinking, tools and methodologies of thisfluid world, and learnings from the BPcase
this fluid world
Add a Comment