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Table Of Contents

Findings of the Project (In Brief)
Conclusion
INTRODUCTION
BHARATI ENTERPRISES:
BSNL :
OBJECTIVES:
TATA INDICOM:
RELIANCE INFOCOMM:
BROADBAND
Introduction
WHAT IS BROADBAND?
THE INDIAN SCENARIO
Broadband service providing companies:
Objectives :
TATA Indicom :
High Speed Internet services from Tata Indicom
Broadband Internet service offers:
RELIANCE :
AIRTEL
MARKET RESEARCH SUB OBJECTIVES AND HYPOTHESIS
Broadband service providing companies in
Bangalore city
OBJECTIVE 5
To enumerate the role of media in the choice of a particular
Broadband service provider
HYPOTHESIS CALCULATION
1. To know the customer awareness of various Broadband service
providing companies in Bangalore city
2. To know the customer preference towards the various Broadband
service providing companies
b) 60 % of respondents are BSNL Broadband connection
d) 00% of the respondents having Reliance Broadband Connection
3. To find out the various reasons contributing in the selection of
Broadband connections
while selecting particular service
particular service
service
e) 00% of total respondents consider the Tariffpaln set by the company
4 A) To find out the level of satisfaction of respondents on various
attributes with their existing Broadband connection
AIRTEL :
b) Less than 00% of customers satisfied with the Tariffplan set by Airtel
Broadband
Other Companies
b) Less than 33% of customers satisfied with the Tariffplan set by Other
companies
Companies
services
5) To enumerate the role of media in the choice of a particular Broadband
service provider
c) Almost 10 % of customers were inspired by Media
d) Only 10 % of customers were self inspired
INFERANCE:
Error!
NEED OF THE RESEARCH:
BODY OF THE REPORT
Research Background
TYPE OF RESEARCH DESIGN
OBJECTIVES AND SCOPE OF THE STUDY
Objective of the study
Scope of the Study
RESEARCH APPROACH :
Exploratory research:
Descriptive Research
DATA COLLECTION APPROACH
Primary data (Survey data)
Secondary data
SAMPLING DESIGN OF PROJECT
Step: -1
Step: -2
Step: -3
Step: -4
Step: -5
Step: -6
Step: -7
RESEARCH INSTRUMENTS:
Questionnaire:
ANALYSIS OF DATA:
ETHICS OF RESEARCH:
FINDINGS (RESPONDENTS)
1) DO YOU HAVE BROADBAND CONNECTION?
2) WHICH ALL COMPANIES PROVIDE BROADBAND
CONNECTION?
3) WHICH BROADBAND SERVICE YOU ARE HAVING ?
4) SINCE HOW MANY YEARS?
5) HOW YOU CAME TO KNOW ABOUT EXISTING BROADBAND
SERVICE?
6) WHICH FACTOR MADE YOU TO CHOOSE THE EXISTING
BROADBAND?
7) USAGE RATE
8) RANK THE PARAMETERS WHICH YOU CONSIDER AT THE
TIME OF SELECTION
a) SERVICE
b) CONNECTIVITY
c) OFFERS
d) SPEED
e) TARIFF PLAN
9) DO YOU HAVE AIRTEL BROAD BAND CONNECTION?
10) SATISFACTION LEVEL DUE TO ³SERVICE´
11) SATISFACTION LEVEL DUE TO ³TARIFF PLANS´
12) SATISFACTION LEVEL DUE TO ³CONNECTIVITY´
13) SATISFACTION LEVEL DUE TO ³OFFERS´
14) SATISFACTION LEVEL DUE TO ³CAPACITY´
15) SATISFACTION LEVEL DUE TO ³SPEED´
17) WOULD YIU LIKE TO CHANGE EXISTING ONE?
18) WHICH ONE YOU PREFER?
19) WOULD YOU LIKE TO HAVE BROADBAND CONNECTION?
20) WHICH ONE YOU PREFER?
COMPARETIVE ANALYSES
BSNL
RELIANCE
TATA INDICOM
LIMITATIONS
RECOMMENDATIONS
GENERAL CUSTOMER SUGGATIONS TO AIRTEL :
CONCLUSION
BIBLIOGRAPHY
Internet explorer: -
Books referred: -
Marketing Research -by Donald. S. Tull & Dell. I. Hawkins
ANNEXURE
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Airtel Project

Airtel Project

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Published by Sunil

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Published by: Sunil on Sep 05, 2010
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