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Vast Educational Mobile Content Broadcasting using ARMrayan Multimedia Mobile CMS

Vast Educational Mobile Content Broadcasting using ARMrayan Multimedia Mobile CMS

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Published by ijcsis
The huge information flow currently available to young generation makes it difficult for educational centers to train them as needed. Most of these information flows occur in transportation time or while on public areas. Competing with commercial information streams is far out of educational centers time and budget. For creating enough mobile applications for vast educational mobile content broadcasting
that can match young spirits as well, we designed and developed the ARMrayan Multimedia Mobile CMS as the software that helps communities, educational, cultural or marketing centers in a way that ordinary operators be able to create a variety of fully functional multimedia mobile applications such as tutorials, catalogues, books, and guides in minutes without writing even a line of code. In this paper, we present the role of our developed software in our proposed vast educational content broadcasting system using kiosks and Bluetooth advertising, which will lead to a great leap in Mcommerce marketing and public education solutions. Related experiences are described and diagrams are used to illustrate the solution. Upon release of the software, it achieved two titles and prizes in different festivals and various cultural and commercial centers became its customers.
The huge information flow currently available to young generation makes it difficult for educational centers to train them as needed. Most of these information flows occur in transportation time or while on public areas. Competing with commercial information streams is far out of educational centers time and budget. For creating enough mobile applications for vast educational mobile content broadcasting
that can match young spirits as well, we designed and developed the ARMrayan Multimedia Mobile CMS as the software that helps communities, educational, cultural or marketing centers in a way that ordinary operators be able to create a variety of fully functional multimedia mobile applications such as tutorials, catalogues, books, and guides in minutes without writing even a line of code. In this paper, we present the role of our developed software in our proposed vast educational content broadcasting system using kiosks and Bluetooth advertising, which will lead to a great leap in Mcommerce marketing and public education solutions. Related experiences are described and diagrams are used to illustrate the solution. Upon release of the software, it achieved two titles and prizes in different festivals and various cultural and commercial centers became its customers.

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Published by: ijcsis on Sep 05, 2010
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(IJCSIS) International Journal of Computer Science and Information Security,Vol. 8, No. 5, August 2010
Vast Educational Mobile Content Broadcasting usingARMrayan Multimedia Mobile CMS
Somayeh Fatahi
Department of Computer EngineeringKermanshah University of TechnologyKermanshah, Iranfatahi_somayeh@yahoo.com 
Ali Reza Manashty and Zahra Forootan Jahromi
 Department of Computer EngineeringRazi UniversityKermanshah, Irana.r.manashty@gmail.com,zahra.forootan@gmail.com 
 Abstract
— The huge information flow currently available toyoung generation makes it difficult for educational centers totrain them as needed. Most of these information flows occur intransportation time or while on public areas. Competing withcommercial information streams is far out of educationalcenters time and budget. For creating enough mobileapplications for vast educational mobile content broadcastingthat can match young spirits as well, we designed anddeveloped the ARMrayan Multimedia Mobile CMS as thesoftware that helps communities, educational, cultural ormarketing centers in a way that ordinary operators be able tocreate a variety of fully functional multimedia mobileapplications such as tutorials, catalogues, books, and guides inminutes without writing even a line of code. In this paper, wepresent the role of our developed software in our proposed vasteducational content broadcasting system using kiosks andBluetooth advertising, which will lead to a great leap in M-commerce marketing and public education solutions. Relatedexperiences are described and diagrams are used to illustratethe solution. Upon release of the software, it achieved two titlesand prizes in different festivals and various cultural andcommercial centers became its customers.
 Keywords- mobile education; m-commerce; mobile CMS; multimedia cms; mobile; content broadcasting; mobile catalogue; education; J2ME.
I.
 
I
NTRODUCTION
 Nowadays, the use of cell phones as an everywherecompany has become a habit for nearly everyone. E-Commerce, which is based on using electronic devices forbusiness uses electronic marketing as the main means of advertising. While e-commerce mostly relies on web andinternet, an area which focuses mostly on marketing andtrading using the mobile phones of the consumers, is calledMobile Commerce (M-Commerce). This area of commercemostly involves contacting users via their mobile phones.Recent business models and applications of M-Commerceare fully described by Chen Xin [1]. This includes usingmobile networks to send text/multimedia contents such asSMS and MMS to proximity marketing which is based onsending mobile contents using Bluetooth technology to thecell phones in the range of the Bluetooth sender device.The huge information flow currently available to younggeneration makes it difficult for educational centers to trainthem as needed. Most of these information flows occur intransportation time or while on public areas. Competing withcommercial information streams is far out of educationalcenters time and budget. For creating enough mobileapplications for vast educational mobile content broadcastingthat can match young spirits as well, we designed anddeveloped the ARMrayan Multimedia Mobile CMS as thesoftware that helps communities, educational, cultural ormarketing centers in a way that ordinary operators be able tocreate a variety of fully functional multimedia mobileapplications such as tutorials, catalogues, books, and guidesin minutes without writing even a line of code.Public education affects many areas. First it is closely incontact with industry as both affect each other in budget andpolicy [2]. In long term, public education also helpsremoving the inequality between poor and rich [3] and helpcommunities improve education quality [4], so the bestpractice for improving justice in society education isinvesting in innovative public education methods.In proximity marketing, as mentioned earlier, thecontents that can be sent using the Bluetooth devices varyfrom virtual cards (VC) to text and multimedia contents suchas sound, video and picture and even mobile applications. Itis nearly impossible to send various different contents suchas a text and picture using for example a single HTML file,because most of the users only accept the incomingconnection once from each Bluetooth advertising devicesand most possibly will be out of range of the device (loseconnection) after the first file received. The later problem is apermanent problem because of the limited range of Bluetooth2.0 EDR technology for mobile phones which is at mostabout 150 meters.The problem of sending various related contents usingproximity marketing was a challenge which was resolvedwith the use of mobile E-book makers, especially those withthe capability of displaying Unicode language of the regionregardless of the target mobile device support. The output of such mobile E-book makers is a stand-alone J2ME mobileapplication which can be sent as a single .jar file and is
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(IJCSIS) International Journal of Computer Science and Information Security,Vol. 8, No. 5, August 2010
installable on most of the mobile phones that support Javaplatform.Most of the primary mobile e-book makers, especially inIran, which could support Farsi language, such as ParnianMobile E-book Studio, could only support text and a theme.The next generation of these E-book makers could supportpictures in the text too. Still none of them has the capabilityof supporting rich media contents such as sounds and videos.Nowadays people spend a notable amount of time intransportation, without having access to their PCs or havinghard time accessing their laptops; instead, they are constantlyusing their cell-phones/PDAs. Because of this, manycompanies and active advertisement centers, whetherreligious, educational or business related are pinpointing onthese handset devices for applying their policies. Despite of this huge trend, there is still a lack of programmers that writeboth visually and functionally acceptable mobile applicationsin beneficial time and cost.Due to the lack of rich media support in such content-oriented mobile applications and the need for fast productionof such mobile applications, we designed and implementedARMrayan Mobile Multimedia CMS (Content ManagementSystem) [5] to omit the programming part of producingcontent oriented multimedia mobile software. This softwarehelp communities, educational, cultural and marketingcenters in a way that ordinary operators be able to create avariety of fully functional multimedia mobile applicationssuch as tutorials, catalogues, books, and guides in minuteswithout writing even a line of code.In this paper, we present the role of our developedsoftware in vast educational proximity marketing systemsusing Bluetooth advertising, which will lead to a great leap inM-commerce marketing solutions. Educational and culturalrich content mobile applications can now be produced easilyand distributed using proximity marketing technologies,reaching the goal for a higher educated and cultural society.Related experiences are described and diagrams are used toillustrate the solution that involves a two level updatingprocedure for kiosks that involve end-users using proximitymarketing features.II.
 
P
ROPOSED
M
ETHOD
 As mentioned earlier, people waste a lot of time intransportation. In big cities, this transportation might takemore than an hour. There has been many commercialproducts which involve taking advantages of these wastedtimes of people with teaching skills they mostly need tolearn, such as language and psychological skills. Still there islack of governmental effort to take advantage of these wastedtimes. Non-electronic cultural media such as small books andnewspaper is not that suitable because of their volume andfree-space consumption. A heavy bulk of newspapers andbooks will tire even the strongest people. Here is where theimportant point emerges: Mobile phones that are carried byall people every day.
 A.
 
 Importance
By end-2008, there were nearly 3.9 billion mobilesubscribers worldwide and it is expected that in 2013 thisnumber will reach close to 6 billion [6]. The fact above,shows that even people are not eager to carry books andpaper advertisement everywhere, mostly in transportation,they will not leave behind their mobile phones. Users’mobile phones are the greatest nest for cultural contents andcommercial ads. With operators mobilizing to explore andcapture potential markets in the developing nations, it isexpected that Asia Pacific will house nearly 50 percent of theworldwide mobile subscriber base by end-2013 [6]. This alsomeans that the continent of culture and tradition will be thehost of half of the cell phone carriers in near future.Governments of Asian countries are the most possibledemanders of transferring their traditional to the newgeneration to keep it more alive than ever.
 B.
 
 ARMrayan Multimedia Mobile CMS
Now that mobile devices are non-detachable part of everybody’s routine; there is still a need for mobile contentcreation tools so that the providers of contents can publishtheir data (whether rich-content data or simple texts) throughstructured theme-based applications that can also providesome facilities for using mobile device special capabilities(e.g., sending contents through SMS/MMS or mediaplayback; that using mobile browsers for these jobs is stillfacing some difficulties).In web-based services, the term CMS (ContentManagement System) is used to describe a web applicationthat gives content-oriented accessibility to the administratorof the website, regardless of his/her knowledge inprogramming concepts of the website. In addition to content-oriented access, the administrator can also change the visualtheme of his/her website. There’s still a need for a systemthat provides tools for easy management of contents for usein mobile application providing additional mobile devicefacilities for efficient distributing or viewing of mobile-basedcontents. Such applications may now be called MobileContent Management Systems or MCMSs.The ARMrayan Multimedia MCMS is a PC-basedapplication providing the user the tools needed for insertinghis/her desired multimedia content in a tree-based index of pages, in addition to providing simple theme-based UIdesigning facilities. The role of our implemented software isto simplify the content transferring process by creating ameans for producing rich media content-oriented mobilesoftware. The output of this Windows application is a J2MEmobile application with the desired content and visualdesign. The J2ME application was developed separatelyusing the Java language for MIDP2.0+ supporting mobilephones. This base J2ME file that the Windows programreceives as input is called the Mobile Engine File. ThisEngine File can be modified or updated regularly to maintaincompatibility with newer devices and/or get improvement inthe UI or search engine features.
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(IJCSIS) International Journal of Computer Science and Information Security,Vol. 8, No. 5, August 2010
1)
 
 Implementation and Usage
For using ARMrayan MCMS, an operator, managed bythe system administrator, designs a tree index of pages in theWindows program and then he/she will now be able to addseveral contents per page in the desired order. These contenttypes can currently be among texts, pictures, sounds ormusic, videos and animations, map points, phone number, e-mail address, web sites link and etc. It is also possible tochange the order of the contents within each page. Thecolors, background pictures and the background music of different areas of the output mobile application can also beset in the main user interface.Implementation of the Windows application was usingVisual C# .Net while the mobile engine application wasdeveloped in Java 2 Micro Edition language. The mainfeatures of the implemented software are as following:
 
Supporting texts, sounds, images, videos, phonenumbers, web links and emails as the input content.
 
Tree-view page designing.
 
Displaying Middle Eastern fonts via the bitmap fontframework.
 
Multilanguage environment (English and Farsi)
 
Environment theme designing.
 
Sending contents via SMS/MMS.
 
Text searching.
2)
 
Preview
The main program engine displays the content in treeviews thus making it possible for a page to have innumeroussubpages (Fig. 1). The mobile engine of the ARMrayanMCMS was developed as J2ME application. This engine isactually a stand-alone mobile application simply known as a“Mobile Engine” in the application, containing the mainalgorithms for displaying or playing different contents suchas sounds, videos and texts. This mobile software (Fig. 2)also contains the functions to show the menus andperforming other operations such as searching within thecontent and handling the bitmap font for Asian languages.
Figure 1. ARMrayan Multimedia Mobile CMS, Windows interface for inserting multimedia contents and designing final mobile application forcreating final mobile application
 
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