(IJCSIS) International Journal of Computer Science and Information Security,Vol. 8, No. 5, August 2010
installable on most of the mobile phones that support Javaplatform.Most of the primary mobile e-book makers, especially inIran, which could support Farsi language, such as ParnianMobile E-book Studio, could only support text and a theme.The next generation of these E-book makers could supportpictures in the text too. Still none of them has the capabilityof supporting rich media contents such as sounds and videos.Nowadays people spend a notable amount of time intransportation, without having access to their PCs or havinghard time accessing their laptops; instead, they are constantlyusing their cell-phones/PDAs. Because of this, manycompanies and active advertisement centers, whetherreligious, educational or business related are pinpointing onthese handset devices for applying their policies. Despite of this huge trend, there is still a lack of programmers that writeboth visually and functionally acceptable mobile applicationsin beneficial time and cost.Due to the lack of rich media support in such content-oriented mobile applications and the need for fast productionof such mobile applications, we designed and implementedARMrayan Mobile Multimedia CMS (Content ManagementSystem)  to omit the programming part of producingcontent oriented multimedia mobile software. This softwarehelp communities, educational, cultural and marketingcenters in a way that ordinary operators be able to create avariety of fully functional multimedia mobile applicationssuch as tutorials, catalogues, books, and guides in minuteswithout writing even a line of code.In this paper, we present the role of our developedsoftware in vast educational proximity marketing systemsusing Bluetooth advertising, which will lead to a great leap inM-commerce marketing solutions. Educational and culturalrich content mobile applications can now be produced easilyand distributed using proximity marketing technologies,reaching the goal for a higher educated and cultural society.Related experiences are described and diagrams are used toillustrate the solution that involves a two level updatingprocedure for kiosks that involve end-users using proximitymarketing features.II.
As mentioned earlier, people waste a lot of time intransportation. In big cities, this transportation might takemore than an hour. There has been many commercialproducts which involve taking advantages of these wastedtimes of people with teaching skills they mostly need tolearn, such as language and psychological skills. Still there islack of governmental effort to take advantage of these wastedtimes. Non-electronic cultural media such as small books andnewspaper is not that suitable because of their volume andfree-space consumption. A heavy bulk of newspapers andbooks will tire even the strongest people. Here is where theimportant point emerges: Mobile phones that are carried byall people every day.
By end-2008, there were nearly 3.9 billion mobilesubscribers worldwide and it is expected that in 2013 thisnumber will reach close to 6 billion . The fact above,shows that even people are not eager to carry books andpaper advertisement everywhere, mostly in transportation,they will not leave behind their mobile phones. Users’mobile phones are the greatest nest for cultural contents andcommercial ads. With operators mobilizing to explore andcapture potential markets in the developing nations, it isexpected that Asia Pacific will house nearly 50 percent of theworldwide mobile subscriber base by end-2013 . This alsomeans that the continent of culture and tradition will be thehost of half of the cell phone carriers in near future.Governments of Asian countries are the most possibledemanders of transferring their traditional to the newgeneration to keep it more alive than ever.
ARMrayan Multimedia Mobile CMS
Now that mobile devices are non-detachable part of everybody’s routine; there is still a need for mobile contentcreation tools so that the providers of contents can publishtheir data (whether rich-content data or simple texts) throughstructured theme-based applications that can also providesome facilities for using mobile device special capabilities(e.g., sending contents through SMS/MMS or mediaplayback; that using mobile browsers for these jobs is stillfacing some difficulties).In web-based services, the term CMS (ContentManagement System) is used to describe a web applicationthat gives content-oriented accessibility to the administratorof the website, regardless of his/her knowledge inprogramming concepts of the website. In addition to content-oriented access, the administrator can also change the visualtheme of his/her website. There’s still a need for a systemthat provides tools for easy management of contents for usein mobile application providing additional mobile devicefacilities for efficient distributing or viewing of mobile-basedcontents. Such applications may now be called MobileContent Management Systems or MCMSs.The ARMrayan Multimedia MCMS is a PC-basedapplication providing the user the tools needed for insertinghis/her desired multimedia content in a tree-based index of pages, in addition to providing simple theme-based UIdesigning facilities. The role of our implemented software isto simplify the content transferring process by creating ameans for producing rich media content-oriented mobilesoftware. The output of this Windows application is a J2MEmobile application with the desired content and visualdesign. The J2ME application was developed separatelyusing the Java language for MIDP2.0+ supporting mobilephones. This base J2ME file that the Windows programreceives as input is called the Mobile Engine File. ThisEngine File can be modified or updated regularly to maintaincompatibility with newer devices and/or get improvement inthe UI or search engine features.