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Chyawanprash

Chyawanprash

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Published by Amit Choudhary

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Published by: Amit Choudhary on Sep 05, 2010
Copyright:Attribution Non-commercial

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03/18/2013

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Marketing Plan ²Phase IAyurvedic Health Drink
Marketing Managers:
Amit Choudhary (FT11406)Anand Narayanan (FT11407)AnshulSaxena(FT11408)ApurvaSandilya(FT11409)Archith Goverdhan (FT11410)
Power of Chyawanprash, Nourishment of milk
 
E
mamiLtd-Ayurvedic Health Drink
Fastest growing Ayurveda-focused, health, beauty and personal careproduct companies in India
Flagship company of the
E
mamiGroup, a 755 crorebusiness entity² Promoted by industrialists Mr.R.S. Agarwaland Mr.R.S. Goenka
E
stablished since 1974, headquartered in Kolkata
Proven ability to launch winning products in Niche gaps
Power of Chyawanprash, Nourishment of milk
 
E
mamiLtd-Brand Presence
Power of Chyawanprash, Nourishment of milk
B
rands:
BoroplusAntiseptic creamNavratnaOilSonaChandiChyawanprashAmritprashMenthoplusBalmFast Relief Fair & HandsomeBoroplusPrickly HeatPowder
B
rand Presence:
1) Strong rural foothold inIndia.2) Strong domesticdistribution channelcomprises 2800 distributors& 4 lacretail outlets.3) Internatioanllyproductsavailable in 60 countries

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