Brand Development Plan
In 2010, All organizations in Egypt and around the world working to attractnew customers, Searching for new ways to win their loyalty, Taking part inpeople mind perceptions. They use all tools and technology available in themarket to do so.
What we want?
To catch up with the new generation technology of marketingcommunication and branding, we should start using it to improve ourtools and use it to achieve MUP brand objectives with the right imageand perception we plan to.
Strategic communication Plan Elements:
For MUP new generation update, we must start with three main items:
We plan to start these entire elements together to achieve maximum impact.
MUP development project objectives:
Following the updated market
Improve MUP brand equity
Attract new customers in local and international market
Facilitate communication between MUP departments and externalmarket.Branding Plan
Logo-TypeBrand IdentityCompany Profile
WebSiteElectronic CPCommunication Tools
Direct Consumer CampaignNewsletterMUP primum membership