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Table Of Contents

1 Introduction
1.1 Background
1.2 Problem discussion
1.3 Purpose
1.4 Dissecting the purpose
1.5 Disposition
1.6 Target Readers
2 Underlying Assumptions
2.1 The Big Picture
2.2 The Matrix of Change
3 Theoretical Framework
3.1 The Change of the Matrix
3.1.1 Digitization and Convergence
3.1.2 The Economics of the Information Age
3.1.2.1 Network Externalities
3.1.2.2 Increasing Returns to Scale
3.1.2.3 Path Dependence
3.1.2.4 Lock-In
3.1.3 Communication Technologies
3.1.3.1 Pull vs. Push
3.1.3.2 The Internet
3.1.3.3 Streaming Audio and Video
3.1.3.4 RSS
3.1.3.5 Webcasting
3.1.3.6 Podcasting
3.1.3.7 Blogs
3.1.3.8 Peer-to-Peer (P2P) Computing
3.1.4 Mobile Internet
3.1.4.1 M-Commerce
3.1.4.2 Wireless Advertising
3.2 Consumer Behavior
3.2.1 Moving from Mass Production to Customization
3.3 Convergence & the Converging Consumer
3.3.1 Converging to the End Consumer
3.4 Media’s Impact on the Consumer
3.4.1 The Cyber Consumer
3.4.2 Measuring Consumer Activity
3.4.3 Consumer Use of Word of Mouth
3.4.4 Viral Marketing
3.5 The New Reality of the Global Digital World
4 Methodology
4.1 Gathering Data
4.2 Qualitative vs. Quantitative Research Methods
4.2.1 Qualitative Research
4.2.2 The Delphi Study Method
4.3 Primary & Secondary sources
4.4 Primary Data
4.5 Secondary Data
4.6 Selection Criteria’s
4.7 Snowball sampling
4.8 Interviews
4.8.1 Face-to-Face Interviews
4.8.2 E-mail Interviews
4.8.3 Contacted Experts
4.9 Interpretation
4.10 Analyzing the Data
4.11 Reliability
4.12 Validity
4.13 Short Summary of the Methodology
5 Empirical Findings
5.1 Karl-Erik Gustafsson
5.1.1 The changes
5.1.2 The Consumers
5.1.3 The Future
5.2 Annette Johansson
5.2.1 The Changes
5.2.2 The Consumers
5.2.3 The Future
5.3 Albert Maruggi
5.3.1 The Changes
5.3.2 The Consumers
5.3.3 The Future
5.4 Nils Enlund
5.4.1 The Changes
5.4.2 The Consumers
5.4.3 The Future
5.5 Bertil Thorngren
5.6 Maria Norbäck
5.6.1 The Changes
5.6.2 The Consumers
5.6.3 The Future
5.7 Per-Erik Wolff
5.7.1 The Changes
5.7.2 The Consumers
5.7.3 The Future
5.8 Cinzia Dal Zotto
5.8.1 The Changes
5.8.2 The Consumer
5.8.3 The Future
5.9 Robert G. Picard
5.9.1 The Changes
5.9.2 The Consumers
5.9.3 The future
5.10 Mikael Nyström @ Nyström Media
5.10.1 The Changes
5.10.2 The Consumer
5.10.3 The Future
5.11 Niklas Elmgren @ Infrakultur
5.11.1 The Changes
5.11.2 The Consumer
5.12.3 The Future
6 Analysis
6.1 Current Trends and What Lies Ahead
6.1.1 Convergence
6.2 Summarizing the Trends
6.3 The New World Elements
6.4 The Paradigm
6.5 B2Cn
6.6 The Blueprint Concept
6.6.1 Blueprint & Material
6.6.2 The Medium
6.7 Taking the Leap
6.7.1 Customization
6.7.2 Speed
6.7.3 Flexibility
6.7.4 Sustainability
6.7.5 = VALUE
7 Conclusions
8 Limitations and Outroduction
References
APPENDICES
A: The State of the Blogosphere
B: YouTube Interface
C: Joost™ Interface
D: MySpace Interface
E: Macstyles.com
F: E-mail Questions
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Published by Rock Amit Jaiswal

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Published by: Rock Amit Jaiswal on Sep 05, 2010
Copyright:Attribution Non-commercial

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10/30/2011

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