Classification of advertising
Audience: Consumer, Trader etc.
Advertiser: National, Regional, Zonal, Local
Media-paper ads, Radio ads, TV ads, Net Ads etc«
Function: Pd ads, services, Direct action etc.
Objectives, informative, comparative, innoculative ads,refutational ads, reminder ads, Image building Ads
Presentation style: Display Ads, Classified Ads
Strategy: Primary , Secondary, Push and Pull Ads
Approach: Focused, Utilitarian, Informative,Achievement, Non specific etc.Types (examples)Product AdsCorporate AdsService AdsBusiness AdsNational adsRetail AdsPublic service AdsDisplay Ads.Classified Ads.