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1.Ad Funda-f

1.Ad Funda-f

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Published by Anand Dubey

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Published by: Anand Dubey on Sep 06, 2010
Copyright:Attribution Non-commercial

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07/14/2012

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Advertising
MeaningThewordadvertisinghasoriginatedfromthelatinword"Adverture"whichmeanstoturnthemindtowardsItincludesalltheactivitiesdirectedtowardsattractingtheattentionofthepeopletowardssomethingAmericanmarketingAssociation:"Anypaidformofnon personalpresentationandpromotionofideas,goodsorservices byanidentifiedsponsoSidneyBernstein(1990)"Advertisingactasasubstituteforthehumanactivitiesofsalesmanship"
RusselVeril-´Advertisingisamessagepaidbyidentifiedsponsoranddeliveredthrusomemediumofmascommunication
Jones"Asortofmachinemademassproductionmethodosellingwhichsupplementthevoiceandpersonalityoftheindividual
 
 N
ature of advertising
1.Mass communication2.Commercial Communication/
 N
on Commercial3.
N
on Personal communication4.Identified sponsor 5.Informative in action6.Impersonality7.Promotion of goods, services and ideas8.Public presentation9.Persuasiveness10.paid for 11.Competitive act12.Creative act13.controlled by a sponsor 14.creates prospective consumer 15.A form of presentation16.Amplified expressiveness
 
Classification of advertising
Audience: Consumer, Trader etc.
Advertiser: National, Regional, Zonal, Local
Media-paper ads, Radio ads, TV ads, Net Ads etc«
Function: Pd ads, services, Direct action etc.
Objectives, informative, comparative, innoculative ads,refutational ads, reminder ads, Image building Ads
Presentation style: Display Ads, Classified Ads
Strategy: Primary , Secondary, Push and Pull Ads
Approach: Focused, Utilitarian, Informative,Achievement, Non specific etc.Types (examples)Product AdsCorporate AdsService AdsBusiness AdsNational adsRetail AdsPublic service AdsDisplay Ads.Classified Ads.

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