bikes turnover(cr)m.cap(cr) PBIT(cr)PAT(cr) mkt value of share(Rs.

)
hero honda 13543.09 31079.31 1964.65 1281.76 190.32
bajaj 9050 16996.28 1104.01 654.5 129.23
tvs 4008.91 1193.44 198.59 31.08 34.11
yamaha
honda

cars turnover m.cap PBIT(cr)PAT(cr) mkt value of share(Rs.)

maruti 23182.2 43650.03 2433.3 1218.7 323.44
hyundai 20000
honda 3526  
gm
tata 26650.51 2699.2 1001.2 237.32
mahindra 14513.87 23129.51 1492.83 867.51 188.52
HM 764.12 362.63 -9.52 -38.86 5.17
toyota 3948  

CAGR 20%
Contribution to GDP 5%

Automotive mission
plan (AMP) expects the industry to reach a turnover of $150-200 billion in the next ten years from the
billion levels.

Key Success Factors

� Ability to enhance and vary product mix - A diverse and broad produc
serve a wide variety of transportation solutions across different load levels. It also helps i
brand loyalty among customers. In addition the presence in business such as auto spares,
and defence helps companies to weather the cyclicity in CV sales.

� Sales and distribution service network - A widespread sales and distr

to ensure a geographically diversified client profile.

� Access to new technologies – In addition to matching competitor’s new prod

machinery, technology is also going to be critical with emission norms are going to be stri
forward. The requirement of updated technologies has driven domestic players into
acquisition/collaborations/JVs with global majors.

� Balance between outsourcing and in-house production

higher fixed costs which results in higher profitability in robust growth scenario. However
sharp drop in performance as they would be affected by lower sales volume backed by Ind
nature. More over company’s proximity to their raw material and component suppliers hel
reducing procurement costs.

Concerns
• Higher steel prices have been a key concern over the last two years. The CV industry has tackled th
by passing part of the costs through price hikes and also by optimizing their selling, advertising costs
treasury efficiencies.

• Another concern is a slowdown in the Indian economy. This would lead to lower investment in
infrastructure which in turn will affect the CV demand

• Higher domestic inflation and increase in fuel prices are other major concerns. Without a concomita
increase in freight rates increase in fuel price will have a negative impact on demand for CVs.

• Rise in interest rates may prove to be a dampener on the CV demand, especially given the fact that
60-70% of vehicles purchased are financed.
 mkt share

mkt share

next ten years from the current $45

erse and broad product mix enables a manufacturer to

d levels. It also helps in building strong
s such as auto spares, buses, exports

spread sales and distribution setup enables the company

competitor’s new products and upgraded

ms are going to be stricter going
stic players into

production - Companies with high integration level have

wth scenario. However it also results in
volume backed by Industry cyclical
mponent suppliers help them in

V industry has tackled this both

selling, advertising costs and

ower investment in

ns. Without a concomitant

demand for CVs.

cially given the fact that around

company year units sold
bentley 2008 30
lamborghini 2008 11
porsche 2008 150
rolls royce 2008 14
volvo 2008 100
audi 2008 1,050
BMW 2008 2,908
fiat India 2008 8,200
ford 2008 26,685
general motors 2008 65,702
HINDUSTAN MOTORS 2008 9,211
honda cars 2008 52,420
HYUNDAI MOTOR 2008 489,328
MAHINDRA & MAHINDRA 2008 204,553
MAHINDRA RENAULT 2008 14,404
MARUTI SUZUKI 2008 792,000
MERCEDES-BENZ 2008 3,625
ŠKODAAUTO INDIA 2008 16,188
TATA MOTORS 2008 200,159
TOYOTA 2008 54,327
VOLKSWAGEN 2008 1,487

ford 1% fiat India 0% BMW 0% audi 0% volvo 0% rolls royce 0% por

general motors 3%
HINDUSTAN MOTORS 0%
honda cars 3%

HYUNDAI MOTOR 25%

HYUNDAI MOTOR 25%

MAHINDRA & MAHINDRA 11%

MAHINDRA RENAULT 1%
volvo 0% rolls royce 0% porsche 0% lamborghini 0% bentley
TOYOTA0%
3% VOLKSWAGEN 0%
%

TATA MOTORS 10%

ŠKODAAUTO INDIA 1%
MERCEDES-BENZ 0%
 MARUTI SUZUKI 41%

%
company year units sold
hero honda 2008 3072000
tvs 2008 1280000
bajaj 2008 1919582
HONDA MOTORCYCLE & SCOOTER 2008 871,000
ROYAL ENFIELD 2008 39000
Yamaha India 2008 142000
Suzuki India 2008 72000
7395582

Suzuki India 1% Yamaha India

hero honda 42%

tvs 17%
dia 1% Yamaha India 2% ROYAL ENFIELD 1%

HONDA MOTORCYCLE & SCOOTER 12%

bajaj 26%

tvs 17%
brand model price
bangalore price
Spark 1.0 335631
Spark 1.0 PS 348486
Spark 1.0 LS 366469
chevrolet

Spark 1.0 PS LPG 370136

388119
spark

Spark 1.0 LS LPG

Spark 1.0 LT 397898
Spark 1.0 LT with Opt. pack(with airbag) 443868

Aveo UVA 1.2 Base 399917

Uva
Ave

Aveo UVA 1.2 LS 436037

o-

Aveo UVA 1.2 LT 502544

  Aveo 1. 4LS 597038

Aveo

Aveo 1.4 LS Limited Edition 650813

Aveo 1.4 LT With ABS 702675
Aveo 1.6 LT With ABS 742500

Tavera B1 10 Seats BS3 618517.00

Tavera B1 10 Seats BS3 BG 619779.00
Tavera B1 7 Seats BS3 630107.00
Tavera

Tavera B1 7 Seats BS3 BG 631639.00

Tavera B2 10 Seats BS3 699060.00
Tavera B2 10 Seats BS3 BG 700323.00
Tavera B2 7 Seats BS3 710650.00
Tavera B2 7 Seats BS3 BG 711798.00
Optr

SRV

Optra SRV Option Pack 750305

a

Tavera Neo B3 10 Seats BS3 755067

Tavera Neo

Tavera Neo B4 7 Seats BS3 767460

Tavera Neo B4 7 (C)Seats BS3 778132
Tavera Neo L 9 Seats BS3 848764
 Tavera Neo L 7 Seats BS3 859551
Tavera Neo D1 8 Seats BS3 929153
Tavera Neo D1 7 Seats BS3 953479

Optra Magnum 1.6 MAX BS3 802361

num
ra
Magnum
Optra Magnum 1.6 LS Petrol 835605
  Optra Magnum 2.0 MAX TCDi 896525
Optra Optra Magnum 2.0 LS TCDi 943376
     Optra Magnum 1.6 LT Petrol 956332
Optra Magnum 2.0 LT TCDi 1057636

Captiva LT 1962689
capti
va

Captiva LTZ 2150501

Average Segment

B
385829

446166 B

673256.5 C

665234.13 C

D
750305

841658 D

915305.83 D
915305.83 D

2056595 E
Passenger Cars
Sales figure market share
Manufacturers FY07 FY08 YOY %FY07 FY08
Maruti 549,317 618,168 13 51.02 51.36
Hyundai 194,870 216,307 11 18.1 17.97
Tata 179,007 167,058 -7 16.63 13.88
Honda 59,452 59,373 0 5.52 4.93
Ford 39,820 30,962 -22 3.7 2.57
General 16,986 45,265 166 1.58 3.76
Mahindra 25,891 2.15
Others 37,130 66,398 9 3.45 5.53
Total ### ### 12 100 100

utility vehicles
Sales figure market share
Manufacturers FY07 FY08 YOY % FY07 FY08
Mahindra 89,784 104,020 16 40.75 42.7
Tata 47,917 49,725 4 21.75 20.41
Toyota 43,563 48,202 11 19.77 19.79
General 21,871 21,278 -3 9.93 8.74
Force 8,499 8,113 -5 3.86 3.33
Maruti 3,221 3,927 22 1.46 1.6
Honda 1,873 3,428 83 0.85 1.41
Ford 1,975 2,918 48 0.9 1.2
Others 1,603 1,978 23.4 0.73 0.82
Total 220,306 243,589 12 100 100

Multi Purpose Vehicles

Sales figure market share
Manufacturers FY07 FY08 YOY(%)
FY07 FY08
Maruti 83,091 89,729 8 100 88.96
Tata 0 11,136 0 11.04
Total 83,091 100,865 21 100 100
 Segment classification

2006-07 -
Segment Description Sales CAGR over 5 years
A1 Min 3400mm 79,245 -11.50%
A2 Compact 4000 mm 786,590 23%
A3 Midsize 4001 - 4500 mm 200,918 19%
A4 executive4501 - 4700mm 37,099 87%
A5 Premium 4701 - 5000 mm 5,963 6%
A6 Premium 5000 mm & more 189 23%
UV 222,495 16%
MUV 84,707 6%
Major Models
Maruti 800
Alto, swift, Zen, Indica, Santro
Esteem, Indigo, Accent, city
Honda Civic, Toyota Corolla
Accord, Hyundai, sonata
S class
Tat Sumo, Safari, Mahindra,bolero, scorpio
Omni, Versa
Major Players Profile

Maruti Suzuki India (MSIL): Maruti Suzuki is the market leader in the passe
of 46.5% and with a 63% share in the overall compact car segment. Suzuki Motor Corporation of Japan
54% stake in MSIL. Maruti has around 562 sales outlets covering 372 cities. Maruti plans to expand se
service network from 2,500 outlets in more than 1,200 cities to 3,800 outlets in 1,700 cities by FY10.
Maruti has launched SX4 and Dzire in mid size segment. MSIL has announced an investment of Rs.90
expansion of its manufacturing facilities. This investment will be made over a period of eight years an
would be in capacity expansion and setting up of R&D and design facility.

Key Models: M800, OMNI, Gypsy, Alto, Wagon R, Versa, Grand Vitara, Swift, Zen Estillo, Swift Die
Dzire.

Mahindra & Mahindra (M&M): M&M is the dominant player in multi utility vehicle se
Company has around 51% market share in FY08. M&M has a market share of 11.2% in C-segment car
FY08. M&M is second biggest player in the Indian LCV segment. The company has recently announced
investment of Rs 15 billion in the upcoming Greenfield Chakan facility in Pune. It plans to use the capa
production of LCV, M&HCV and UV at this plant with the initial capacity of around 2.5 lakh units.

Major Models: Utility Vehicles: Scorpio, Bolero, Pick-up, Commander, Hard-top etc.
Light commercial vehicles: Maxx Pickup, Maxx Maxi, and minibuses, Tourister

Tata Motors (TML): TML is the world’s fifth largest medium and heavy commercial veh
company has plants in Jamshedpur, Pune, Lucknow, and Dharwad and R&D centers in Pune, Jamshedp
Lucknow in India and in South Korea, Spain and the UK. The company markets its products in Europe,
Middle East, South Asia, South East Asia and Australia. TML plans to produce new generation Indica fr
platform in later part of 2008. This new Indica will be manufactured at new Tata-Fiat joint venture pla
Ranjangaon in Maharashtra. The company plans to produce 2.5 lakh units of Nano from Singur in the
Tata Motors has planned a capacity of 2.25 lakh units for Ace, the sub-one-tonne truck, while the exis
in Pune is just around 60,000 units a year. Recently, TML has acquired Jaguar and Land Rover from Fo
for $2.3 billion.
et leader in the passenger car industry with a market share
r Corporation of Japan holds a
ti plans to expand service its
1,700 cities by FY10. In FY07-08,
investment of Rs.90 billion in the
iod of eight years and most of it

Zen Estillo, Swift Diesel, SX4 and

multi utility vehicle segment. In UV market The

2% in C-segment cars during
s recently announced an
plans to use the capacity for the
2.5 lakh units.

ard-top etc.

eavy commercial vehicle manufacturer. The

ers in Pune, Jamshedpur, and
s products in Europe, Africa,
generation Indica from a new
Fiat joint venture plant at
o from Singur in the first phase.
truck, while the existing capacity
d Land Rover from Ford Motors