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21976179 Marketing Strategy of Coca Final Edit

21976179 Marketing Strategy of Coca Final Edit

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Published by GALAYA

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Published by: GALAYA on Sep 06, 2010
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10/31/2011

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Marketing Strategy of Coca-Cola
 ASummer Internship Project Report Submitted in partial fulfillment of theMaster of Business AdministrationUnder BPUT, Rourkela, Orissa.
(From 26
th
July 2009 to 25
th
August 2009)
By 
SAGARA SUBUDHIRoll No.: 200825731 Regd. No.: 0806202058
September - 2009
Under the guidance of 
Mr. P. Mahesh
Area Sales Manager,Hindustan Coca-Cola Beverage Pvt. Ltd., Bhubaneswar 
 
NIST Business School
Palur Hills, Berhampur-761008, Orissa, India
 
ACKNOWLEDGEMENT
I would like to take this opportunity to thank all those individuals whose invaluablecontribution in a direct or indirect manner has gone into the making of this project atremendous learning experience for me.I express my deep sense of gratitude to
Mr. Sapan Patnaik, Sales Manager
,
Bhubaneswar & Berhampur
for having been a constant source of encouragementsand also for his valuable support in each and every aspect of this project.I would like to thank 
Mr. P. Mahesh, Area Sales Manager, Hindustan Coca-ColaBeverage Pvt. Ltd., Bhubaneswar, Orissa
for giving me the opportunity to work inHCCBPL. I would also like to thank for being the constant source of information andgiving his valuable time and guidance throughout the project.My heartiest thanks to
Mr. Prabhat Satapathy and Mahesh Patnaik, SalesExecutive
,
Berhampur
for their help and cooperation for doing my project easily andsuccessfully.Finally I thank the authors of all those books and manuals we have referred in thecourse of preparation of this project. I also express my heartily thanks to my parents,friends and all those people who are related to this project at any stage of its making,for their readiness to help me out whenever required.
Sagara Subudhi

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