PRODUCT LIFE CYCLE:
Group Members:
Mustaqeem Arif M.Faizan Ahmed
Teacher:
Nadir Ali Kolachi
TABLE OF CONTENTS
1. Introduction of Product Life Cycle2. Stages of Product Life Cycle
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Product Development
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Introduction Stage
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Growth Stage
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Maturity Stage
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Decline Stage3. Changing the Marketing Mix
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Premium and Gifts
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Coupon
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Entertaining Advertising4. Analysis of Product Life Cycle Model 5. Strategies of Product Life Cycle6. Product Life Cycle Phases7. Some Other Examples8. Conclusion
9. References
1. Introduction of Product Life Cycle:
All products possess ‘life cycles.’ A product's life cycle, abbreviated PLC, the life cycle refers to the period from the product’s first launch into the market until its final withdrawal and it is split up in phases. Since an increase in profits is themajor goal of a company that introduces a product into a market, the product’s life cycle management is very important. Theunderstanding of a product’s life cycle, can help a company to understand and realize when it is time to introduce andwithdraw a product from a market, its position in the market compared to competitors, and the product’s success or failure.The product’s life cycle - period usually consists of five major steps : Product Development, Introduction Stage, GrowthStage, Maturity Stage and finally Decline Stage. These phases exist and are applicable to all products or services from acertain make of automobile to a multimillion-dollar lithography tool to a one-cent capacitor. These phases can be split up intosmaller ones depending on the product and must be considered when a new product is to be introduced into a market sincethey dictate the product’s sales performance.
2. Stages of Product Life Cycle:
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Product Life Cycle
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