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New Market Offerings

New Market Offerings

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Published by nuplin.zain
Subject:Marketing Management
Subject:Marketing Management

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Published by: nuplin.zain on Jun 29, 2008
Copyright:Attribution Non-commercial

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06/07/2013

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NEW MARKET OFFERINGSNEW MARKET OFFERINGS
SANA ZAHIDNAVEEN ZUBERI
 
 
EXECUTIVE SUMMARYEXECUTIVE SUMMARY
II
n the present era of fast changing market dynamics inn the present era of fast changing market dynamics inmarketing, where everyone is trying its level best tomarketing, where everyone is trying its level best tocapture either the existing market or creating new marketscapture either the existing market or creating new marketsthrough their innovative products.through their innovative products.Due to technological revolution the world has practicallyDue to technological revolution the world has practicallyturned into Global village. Multinationals have been able toturned into Global village. Multinationals have been able todevelop products according to local needs. Due to credibledevelop products according to local needs. Due to crediblemarket research and customer needs they have been ablemarket research and customer needs they have been ableto create new markets. Within existing markets due to newto create new markets. Within existing markets due to newinnovative approach they have increased the market baseinnovative approach they have increased the market baseand also maintained their leadership position.and also maintained their leadership position.Local industry has also been able to penetrate better to getLocal industry has also been able to penetrate better to getshare from multinationals with quality products reinforcedshare from multinationals with quality products reinforcedwith better strategies and cost effectiveness.with better strategies and cost effectiveness.
 
 
CHALLENGES IN NEW PRODUCTSCHALLENGES IN NEW PRODUCTSDEVELOPMENTDEVELOPMENT
 New products failure
2.
Poor marketing Plan
3.
Marketing plan implementation

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