3
Culture of Innovation
An economic analysis of innovation in arts and cultural organisations
Foreword
Seemingly a paradox exists in the arts: creativity and novelty lie at the heart of all artisticendeavour, yet funders call on arts and cultural organisations to be more innovative.Understanding this paradox is one of the reasons why NESTA embarked on the research on whichthis report is based.Working with one of the world’s leading cultural economists and two of the UK’s premier culturalinstitutions, the report proposes a framework for innovation that can be used by both arts fundersand arts organisations. It describes the rich ways that arts and cultural organisations innovate inaudience reach, push out artistic frontiers and create economic and cultural value.
Culture of Innovation
is the outcome of a novel research-led collaboration between NESTA, theNational Theatre and the Tate. It is a Research and Development model we think should be takenup by arts funders and arts organisations more widely. I welcome your reactions.
Jonathan Kestenbaum
Chief Executive, NESTA
June, 2010
NESTA is the National Endowment for Science, Technology and the Arts.Our aim is to transform the UK’s capacity for innovation. We invest inearly-stage companies, inform innovation policy and encourage a culturethat helps innovation to ourish.