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Published by jameskun
About every ten years, there is a "new and emerging" trend in the technology industry. The 1970's brought us the acceptance of mainframes; the 1980's brought the client server market; the 1990's gave us the Internet; the 2000's are brining us "Web 2.0". Each new trend does not mean the demise of the previous trend. We still have mainframes, PCs, servers, software, and Internet browsers.
About every ten years, there is a "new and emerging" trend in the technology industry. The 1970's brought us the acceptance of mainframes; the 1980's brought the client server market; the 1990's gave us the Internet; the 2000's are brining us "Web 2.0". Each new trend does not mean the demise of the previous trend. We still have mainframes, PCs, servers, software, and Internet browsers.

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Published by: jameskun on Jun 29, 2008
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05/09/2014

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October 9, 2006
Once the technology punditsbegan talking about Web 2.0,it was only a matter of timebefore e-Learning picked upthe same numerical version prefix. But what’s all the ex-citement about? In a word, plenty. In this week’s article, you will learn about thetrends and technologiesthat are changing the way  you will create e-Learning! 
Technology Trends:e-Learning 2.0
By Anita Rosen
A
bout every ten years, there is a “new and em-erging” trend in the technology industry. The1970’s brought us the acceptance of mainframes;the 1980’s brought the client server market; the1990’s gave us the Internet; the 2000’s are bringingus “Web 2.0.” Each new trend does not mean the de-mise of the previous trend. We still have mainframes,PCs, servers, software, and Internet browsers.
However, new trends layer on top of older established technologies, andenable us to provide new services to a growing user base. In the 1980’s thetechnologies made it easier to mass market. The 1990’s Internet explosionallowed us to mass customize. Today’s trends let us mass personalize. Speci-fically, mass personalization allows users with specific (niche) needs to accessproducts, services, or like-minded people.Tim O’Reilly and Dale Dougherty of MediaLive have dubbed the latest trendsin technology “Web 2.0.” In this article, I will explore the trends and technologiesthey include in Web 2.0, and discuss how these trends and technologies applyto the e-Learning marketplace.
The big trends
In the first 2000’s decade, we have a large, diverse base of online users andwe have new iterations of technologies that support different applications. Hereare the biggest trends dubbed “2.0.
A publication of 
THIS WEEK: Management Strategies
The eLearning Guild’s
Practical Applications of Technology for Learning
SM
 
Management Strategies
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October 9, 2006
 Application services
Web 2.0 focuses on services rather than software.Unlike the types of technologies that were introducedin the 1990’s, application services don’t require theend users to load software onto their computers. Ser-vices reside on the Web. When the end users wantto participate or use a service, they go to a Web site.Most Web services were not available five to 10 yearsago. Remember when you needed to look up drivingdirections from a map? Remember when you wantedto buy a new house, you had to get listings from yourreal estate agent who found all the homes in yourarea, and then you had to drive past each home?Applications such as online driving directions andMLS listings are examples of application services.
Focus on “the long tail” 
This refers to the portions of the population/marketbell curve that reflect smaller markets. The tail can bevery long — there are many potential users who arenot being serviced by the organizations that servicethe core consumers. Mass marketing organizationsfocus on the center of the bell — that’s where themajority of the people are. With so many people onthe Internet it has become much easier to market topeople in the tails of the curve. Specifically, there canbe many geographically dispersed people with a likeinterest who are not interested in what the majoritywants. These people’s interests fall into niches forwhich it was not economical to have service providersexcept in the largest population centers.Netflix is an example of a company that has be-come successful by marketing to the tail of the curve.Users can request old, “indie,” or foreign films not easi-ly obtainable from local retail stores. Because of limit-ed shelf space, the local video rental stores have tocater to the general popular culture market, so theycannot stock all the obscure, non-mainstream films.
Mashups
Mashups involve taking multiple technologies orservices and providing new added value services. Asite like Zillow.com lets you view an online map andsee the price of houses in a specific neighborhood.Zillow.com accesses two different databases of infor-mation — maps and county assessment records, com-bining them into a new added value service.
Learning Solutions e-Magazine™
is designed to serve as a catalystfor innovation and as a vehicle for the dissemination of new and practicalstrategies, techniques, and best practices for e-Learning design, devel-opment and management professionals. It is not intended to be THEdefinitive authority ... rather, it is intended to be a medium through whiche-Learning professionals can share their knowledge, expertise, and expe-rience. As in any profession, there are many different ways to accomplisha specific objective.
Learning Solutions
will share many different per-spectives and does not position any one as “the right way,” but ratherwe position each article as “one of the right ways” for accomplishing anobjective. We assume that readers will evaluate the merits of each articleand use the ideas they contain in a manner appropriate for their specificsituation.The articles in
Learning Solutions
are all written by people who areactively engaged in this profession — not by journalists or freelance writ-ers. Submissions are always welcome, as are suggestions for future top-ics. To learn more about how to submit articles and/or ideas, please visitour Web site at www.eLearningGuild.com.
Publisher
David Holcombe
Editorial Director
Heidi Fisk
Editor
Bill Brandon
Copy Editor
Charles Holcombe
Design Director
Nancy Marland Wolinski
The eLearning Guild™ Advisory Board
Ruth Clark, Lance Dublin, Conrad Gottfredson,Bill Horton, Bob Mosher, Eric Parks, Brenda Pfaus,Marc Rosenberg, Allison Rossett
Copyright 2002 to 2006.
Learning Solutions e-Magazine
™ (formerly
TheeLearning Developers’ Journal
™). Compilation copy-right by The eLearning Guild. All rights reserved. Pleasecontact
The eLearning Guild 
for reprint permission.
Learning Solutions e-Magazine
™ is published weeklyfor members of
The eLearning Guild 
, 525 CollegeAvenue, Suite 215, Santa Rosa, CA 95404. Phone:+1.707.566.8990. www.eLearningGuild.com
E-Learning’s long tail consists of all thoseindustry or company-specific classes that are appropriate for a relatively small audience. Rapid e-Learning is thetrainer’s solutionfor accessing long-tail users.
 
Enlisting end users to add value
End-user comments, blogs, and critiques may addvalue to generic information. Amazon was one of thefirst to stumble onto this. By allowing everyone to pro-vide book reviews, they added value to their serviceas a bookseller, made it difficult for competitors toreplicate, and increased the value of their service.Wikis are a new form of this phenomenon. By provid-ing the infrastructure and focus, a Wiki harnesses endusers to add value to a Web site.
“Intel Inside” (branding of core capabilities)
“Intel Inside” refers to branding of core capabilitiesthat the end user does not directly purchase. With theWeb, the Intel Inside strategy means providing theunderlying value that is being used by others. In theWeb services space, Google has been licensing theirsearch engine so that it can be locally hosted for in-tranet (local internal Web site) searches. This furtherextends the branding for their services.
Providing services above the level of a single device
This is about the ability to provide Web servicesthat run smoothly on any configuration of PC or por-table device. Installed software is usually designed fora single operating system (e.g. MS Windows, Macin-tosh, or Linux). By providing software services througha Web browser interface, operating system depend-ence is eliminated. This means the same service isaccessible from a PC, a Mac, or a PDA.
Web 2.0 applications
In addition to trends, new technologies enableWeb 2.0 applications. These technologies are usedand combined to create new services.
RSS
RSS turns Weblogs from a re-active technologyinto a pro-active technology. RSS is an automaticnotifier for Weblogs. It provides an end user with anotification that a new posting has been added to ablog they are interested in. This turns blogs and news-groups from posting repositories into a form of inter-active communication.
Podcasts
Podcasts are a delivery mechanism to store audio/video on a portable player. Organizations can produceand provide audio and video (infotainment) broad-casts that can be downloaded and played on theirportable player (“iPod”).
 Scripting
The latest generation of scripting and programminglanguages such as AJAX, Perl, Python, and Java now
3
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October 9, 2006
Management Strategies
Learn how a well-designed strate-gy can drive how and when youmodularize or repurpose contentDiscover how to design templates,and other methods, to speed upcontent development and delivery • Ensure that your reusable andmodular e-Learning has impact
Designing andDeveloping Modularand Reusablee-Learning Content
November 9 & 10,2006Register Today! 
+1.707.566.8990www.eLearningGuild.com
Hosted by:TechnologySponsor:

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