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1Google Realtime: Comparative tools, uses and effects on media
Google recently launched its real-time search product to help users find up-to-date social
network updates related to specific search queries.

The inclusion of popular social networks and news sources will make Google Realtime a
default search tool for newsrooms, PR teams and CSR departments. Up until now the
media industry has relied on the Twitter Search API and free Twitter applications, which
include TweetDeck, Seesmic Desktop and Twitterfall:

Google Realtime now makes many existing tools, or their search functions redundant, as
its core USP is its ability to provide real-time updates from multiple sources.
2Whilst search power-users and media savvy types will be quick to take advantage of

Google’s new product, the general public will adapt more slowly to seeing the benefits, but as they become more enabled this will have a halo effect on the number of people that are participating in conversations and proactively using social networks.

We recommend using Google Realtime in conjunction with Google Alerts in order to
build a basic newsroom alert system. Your brand and relevant product keywords should
be tracked with Google Realtime using a separate browser window that’s visible in the
corner of your eye, whilst Google Alerts provides a more complete and scheduled list of
updates.

The conversation feature of Realtime can help to quickly identify which updates are part
of a larger conversation:
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