Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword or section
Like this
13Activity

Table Of Contents

Growth in real GDP % 5.2 1.1 4.3 4.3
2 Subsistence Orientation Of Agriculture
3 Failure Of Land Reforms
4Inadequate Food Supplies
5Slow Growth Of Infrastructure
6Inadequate Inputs
7Slow Down Of Rural Industrialization
Attractiveness of rural market
5 Life cycle advantage:
Stages in life cycle
Rural Vs Urban Marketing-Summary
Transport Facilities Good Average
Marketing Mix (4 P’s of Marketing)
Buying habits vary depending on the types of goods
Convenience Goods
Shopping Goods
Specialty Goods
According to the readiness in trying new product, customers are categorized as:
Role played by people in buying decision
Buying Behavior
FIVE STAGE MODEL OF CONSUMER BUYING PROCESS
Marketing Information System
New research toolsRural Markets:
Differences in Urban-Rural Market Research
Selecting & Attracting New Markets
Decision Actions
Choosing A Coverage Strategy
Positioning
Guides To Effective Segmentation
Product has different levels of an offer
Special Products for Rural Markets:
Need-Product Relationships and the changes happening in Rural India
Pricing Frame-Work
Cost-based Methods
Competition – Based Pricing Methods
Demand-based pricing Methods
Consumer categories (Rural Consumer)
Price in Marketing Mix
Skimming Vs Penetration Strategies
EXPLORING MEDIA
DESIGNING RIGHT PROMOTION STRATEGY
Designing Promotion
Appeal Aspects Examples
Brand Functional element Aspirational element
Media Format aspects
Brand Celebrity Characteristic Image
Channel Sub-channels Constituents
(i) Contests and Demonstrations:
Against
For
Direct Marketing
1.Wholesalers
2.Retailers
3.Vans
THE NEW PLAYERS
COMPARISON OF RM, NWM & IM
CASE: IS RURAL COVERAGE VIABLE?
Concept and significance of product strategy
Scope
COMPETETIVE PRODUCT STRATEGIES
Bonus
Rajdoot 223
Agni Tea
0 of .
Results for:
No results containing your search query
P. 1
Rural Marketing DOC

Rural Marketing DOC

Ratings: (0)|Views: 402 |Likes:
Published by satyaveer romoeo

More info:

Published by: satyaveer romoeo on Sep 07, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

02/22/2013

pdf

text

original

You're Reading a Free Preview
Pages 4 to 53 are not shown in this preview.
You're Reading a Free Preview
Pages 57 to 68 are not shown in this preview.

Activity (13)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Prakari Desai liked this
kdkripa liked this
rmonu007 liked this
symphonyinwords liked this
symphonyinwords liked this
Shrinath Tailor liked this
sekhar_chandu liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->