Vanguard Leadership © August 2010 Page 1
STATE OF SOCIALMEDIA IN BELGIUMAUGUST 2010
How well are companies taking advantage of social media and are they really monitoringit?
Mic AdamVanguard Leadership
Vanguard Leadership © August 2010 Page 2
Foreword
Social media is here to stay. Companies can no longer ignore the power of social
media since their employees, clients and competitors are joining the “movement”
fast. Companies must accept that they are being talked about on the worldwideweb and in social media. Companies and marketers are loosing control over the
“message” since consumers, clients and even employees comment on the topic.
The popularity of a number of social media platforms is just amazing and growthseems to be never ending. There is always a new and fancy platform orapplication being added. Last year it was Twitter (1.300% growth), this year itseems to be geo-location with Foursquare being the leading player.With that in mind, monitoring of what is being said about you as a company;product or even person becomes a must. Companies will tell you they aremonitoring the conversation, but the reality is that even they, mostly themarketers, do not always grasp how to do this.Social media is about interaction, some call it engagement, with the customer. Itbecomes a two-way conversation. Or that is what we are led to believe. Manyopportunities are left unanswered because either companies are not present insocial media or when present they do not respond or react.To try and understand whether companies are present in social media andlisten
ing, Vanguard Leadership has done a “Social Media Monitoring” study in
the Belgian market place. This report summarizes the findings.
About Vanguard Leadership
Vanguard Leader is a Social Media Policy Consultancy company that focuseson helping companies and individuals protect their reputation in social mediaby providing awareness about social media, creating and implementing socialmedia policies, providing customized trainings and workshops and doingsocial media monitoring in an outsourced model.
Vanguard Leadership © August 2010 Page 3
Table of Contents
1. Introduction Page 42. Overview of the methodology Page 53. Visibility Page 63.1 Overall visibility Page 73.2 Where do companies have social media profiles? Page 84. Are you listening? Page 94.1 Twitter monitoring Page 104.2 Facebook monitoring Page 114.3 LinkedIn Page 124.3.1 Status Update Page 124.3.2 Groups & Discussion Page 134.3.3 Answers Page 144.3.4 Polls Page 154.3.5 Companies Page 165. Conclusions Page 186. Recommendations and tips Page 197. Contact information Page 20
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