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Bata India (Env.&Man.)

Bata India (Env.&Man.)

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Published by: shruti_gawad1 on Sep 08, 2010
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B
ata India is the largest company for the Bata Shoe Organizationin terms of sales pairs and the second largest in terms of revenues.With 1250 stores across the country, it also has the widest retailnetwork within the BSO.By the time Bata had come to India in 1931, it was alreadyrecognized as a leading shoe brand. Its manufacturing and marketingoperations heralded the rise and the development of a modernfootwear industry in India. Before Bata, footwear was producedprimarily in the handicrafts and small enterprise segments. Bata,over the decades, used the ‘current knowledge' from itsinternational experience to create adaptive and innovative baselinestandards for the shoe businesses in India.
 
Incorporated as Bata ShoeCompany Private Limited in 1931, the company was set up initiallyas a small operation in Konnagar (near Calcutta) in 1932. InJanuary 1934, the foundation stone for the first building ofBata's operation - now called the Bata. In the years thatfollowed, the overall site was doubled in area. This township ispopularly known as Batanagar. It was also the first manufacturingfacility in the Indian shoe industry to receive the ISO: 9001certification.
 
The Company went public in 1973 when it changed its name toBata India Limited. Today, Bata India has established itself asone of Asia's largest footwear retailer. It has cornered around35 per cent market share in the organized sector (and approx.8.5% of the total footwear market) Almost 98 percent of thecompany's revenue is from the domestic market while the rest isfrom exports. The company currently sells over 45 million pairs ofshoes every year and has an annual sales turnover of more thanRs 8000 million (USD 178 million).Over the years, Bata India has established a leadership positionin the footwear industry and is easily the most trusted name inbranded footwear. Its retail network of 1250 stores gives it areach/ coverage that no other footwear company can match. Thestores are present in good locations and can be found in all themetros, mini-metros and townsIn terms of products, the company has now built a good, market-oriented collection that is in line with fashion trends and offers agood quality to price ratio. Its product range now encompassesclassic shoes such as Ambassador for Men and comfort shoes suchas Comfit for ladies, as well as a more trendy collection for ladiesin the Marie Claire range and a sporty fashion collection for youngadults in the North Star range.Bata's smart looking new stores supported by a range of betterquality products are aimed at offering a superior shoppingexperience to its customers. And the new face of Bata India isnow visible to the industry as well as its customers. Today,backed by a brand perception of experience, the company isworking towards positioning itself as a vibrant and contemporaryyoung brand. It has significantly transformed its retail formats tobecome more lifestyle-oriented, which has helped changeconsumer perceptions to a large extent.
 
Bata has a worldwide reach, with operations across 5 continentsmanaged by 4 regional meaningful business units (MBUs). Each unitbenefits from synergies specific to their environment, such asproduct development, sourcing or marketing support. Each MBU isentrepreneurial in nature, and can quickly adapt to changes in themarket place and seize potential growth opportunities.Bata today…
Serves 1 million customers per day
Employs more than 40,000 people
Operates 4,600 retail stores
Manages a retail presence in over 50 countries
Runs 40 production facilities across 26 countriesIncorporated as Bata Shoe Company Private Limited in 1931 inIndia, the company went public in 1973 when it changed its nameto Bata India Ltd.Bata India today…
Serves 1 Lakh customers per day

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