Professional Documents
Culture Documents
Bata today…
Our first factory was set up in Konnagar in 1931 which was then
shifted to Batanagar.
At the five factories - Batanagar, West Bengal (1936);Bataganj,
Bihar (1942); Faridabad, Haryana (1951); Peenya, Karnataka
(1988); Hosur, Tamil Nadu (1994) - the Company manufactures
quality leather, rubber, canvas and PVC shoes in wide-ranging
designs and styles at affordable prices. Bata India has a in-house
tannery at Mokamehghat in Bihar, which is the second
largest in Asia.
Bata Today
Bata is one of the world's leading
footwear retailers and manufacturers
with operations across 5 continents
managed by 4 regional meaningful
business units (MBUs). The MBU
approach provides quality resources
and support in key areas to the
companies operating in similar
markets such as product development, sourcing or marketing support.
Each MBU is entrepreneurial in nature, and can quickly adapt to changes
in the market place and seize potential growth opportunities.
Bata's strength lies in its worldwide presence. While local companies are
self-governing, each one benefits from its link to the international
organization for back-office systems, product innovations and sourcing.
Bata today…
Serves 1 million customers per day
Employs more than 40,000 people
Operates 5000 retail stores
Manages a retail presence in over 50
countries
Runs 40 production facilities across
25 countries
City Store
watch the video
Bata operates stores in many of the world’s fashion capitals. Bata City Stores offer
urban customers the best in today’s fashion footwear and accessories. These stores are
in city centres’ prime locations, and provide a high level of customer service, exclusive
fashion shoelines with complementary accessories, and contemporary shopping
environments to discerning shoppers.
Factory store
Watch the video
Factory stores first opened in 2003 and are the largest and the most value-oriented
stores of our retail chain.
They are ideally located in power centres, commercial parks and outlet centres with easy
parking facilities.
The product selection offers more than 10,000 styles of ladies, mens, childrens and
sport shoes with related accessories and apparel sold at attractive price points.
It is based on a self service concept with helpful staff available for service at anytime.
Franchising
What is it?
Bata international Franchising is a
formula managed out of Italy to run
independent shoe stores with the
know-how of the biggest worldwide
shoe company and with shoe lines
styled and created in Italy.
General conditions:
• Contract terms: 3 years, renewable annually;
• Exclusive business area;
• Support for store refurbishment;
• Deferred payment schemes for opening stock;
• Business and management consulting for the entire duration at the
contract;
• In store
advertising and brand support provided free
• Support for
local adv. campaign;
Bata brands
Premium Collection
Bata has been delivering hand-crafted quality
footwear for well over 100 years. To maintain and
build on our heritage of creating high quality,
comfortable and stylish shoes, Bata has created the
Bata Premium Collection of products in our design
centre in Italy. These shoes are the most
international collection from Bata and are available
at selected Bata stores in Europe and in leading
Department stores in Asia and the middle East. They
all incorporate innovative leading design with the
application of modern technology. They are our
signature shoes for both women and men.
Bata Industrials
Footwear beyond Safety
Bata Industrials is a specialised division of the Bata
Group producing industrial and work-related
footwear, hosiery and accessories. Bata Industrials
is present on 4 continents to efficiently serve
industries in Africa from South Africa, in Asia from
Australia, in Latin America from Chile and in Europe
from Holland.
Bubblegummers
Bubblegummers is the leading children's footwear
brand in Latin America and has developed an
extensive presence in Asia and in Europe.
Bubblegummers offers quality, comfortable, funny
and colourful shoes for the 0 to 9 old that assure
the healthy growth of a child's foot.
Power
Power embodies diversity with ranges in running,
training, court, basketball, football and Outdoor that
combine fonctionality with creativity. International
pro-skaters signature shoes designed to meet the
demanding needs of skateboarding are developed
under the Power-Skate line. Power is sold across 5
continents via Bata retail stores and distributors’
networks.
Marie Claire
Marie Claire shoes are for women with an active
lifestyle who seek contemporary modern styles.
Marie Claire shoe stores successfully opened in
Latin America and Asia.
Bata Brands is the trademark owner of Marie
Claire for shoes worldwide (except in Japan and
Korea).
Corporate Initiatives
When Tomas Bata wrote those words more than 70 years ago he was
emphasizing his long-held belief that the value of business to society
includes not only the products and services it provides to consumers but
also the wealth and employment it creates.
This belief, that our business has a role to play in improving lives, has
always been part of the Bata culture. Everywhere we operate we allocate
a share of our resources to enhance the well-being of local communities,
we invest in local economies and develop people’s skills.
Education
Entrepreneurship
Orphanage in Afghanistan
The children, who ranged from age 3 to 15, packed by the dozen into
bedrooms no bigger than those that each of his two young sons back in
Petawawa, Ont., savoured for themselves.
They cooked over two open fires and shivered through the night, keeping
warm with only a small, portable wood-burning stove."You have to see it
firsthand to see how bad they have it," Sgt. Beresford said in a
telephone interview yesterday from Camp Julien.
"They had next to nothing, I tell you."So Sgt. Beresford and a colleague,
Corporal Matt Horner, adopted the orphanage as a personal mission,
raising nearly $4,000 to buy blankets and other supplies.
But every day, Sgt. Beresford watched the
snow creep further down the mountains.He
wanted to do more to help the children, most
of whom had nothing more than flimsy shoes
or plastic sandals to ward off winter's cold
weather.When he conveyed his concern to
some superiors, one of them happened to have
The Canadian Troops
connections to Sonja Bata, who with her
unloading the shoes at husband are based in Toronto, Canada. Mrs.
Canadian camp Kabul Bata leapt at the chance to help. She
telephoned Doug Hearns, a Canadian who at
that time ran Bata Pakistan, the country's
largest foreign employer. He recruited Mr.
Rana and Mr. Shuaib, who is expanding the
company into Afghanistan, for the mission.
Three rocket-propelled grenades had hit the base a day earlier and the
guards at the gate refused to let them -- or the truckload of shoes --
inside. It had to first be cleared by Cpl. Horner, but he hadn't known
exactly when to expect the pair and wasn't around when they
arrived."They were very wary of Pakistanis bearing gifts," Mr. Hearns
joked on the telephone from Lahore.
The two men waited in the cold for a few hours before being asked to
return the next day, when sniffer dogs would be on hand to inspect the
shipment for explosives.Finally, the shipment was cleared and headed off
for the orphanage in a convoy, with the two Pakistanis and the shoes in a
truck sandwiched between two heavily armed military vehicles filled with
Canadian soldiers.
Education initiatives
Bata Primary School in Gweru, Zimbabwe
It was built in 1955 and now counts 16
classrooms from Grade 1 to 7 with 26
qualified teachers attending to 884
students per year. It is a fully
fleshed Grade 1 School which is
wholly run and supported by the
Zimbabwe Bata Shoe Company
according to the statutory
requirements of the Ministry of
The teachers and the
Education, Sports and Culture.
administrative team in front of
the school entrance
The results of school at the Grade 7
National examination for the last 10
years average 98.9% pass rate, which
makes it one of the best schools
among 600 schools nationwide. This is
a clear testimony to the
effectiveness of the education
provided.
If you would like to contribute to the success of the Bata Primary School,
you could contribute with books donations. Indeed, the school regularly
needs refreshing its library assortment with English children books,
picture books or famous writers’ novels in English.
Care in Bangladesh
Bata and Care are working together to help increase the income
generating capacity of rural womens as well as to create new job
opportunities, through the sale of Bata products offering door to door
service in the rural areas of the Country.
How it is implemented on the field:
• The Self-help groups form a Cooperative Business Unit (CBU).
• The CBU selects a leader who interacts with Bata depot, maintains the
necessary
documents & books of accounts.
• The CBU is functional & provides support to group members.
• Bata provides the necessary trade credit, training support, POP
materials & delivery of
products in time.
• Care provides credit guarantee, training & support services to the self-
help groups.
Exchanges: BOM
Country: INDIA
Employees: 7854
Business Description
Bata India Limited. The Group's principal activity is to manufacture different
types of footwear, which includes rubber, canvas, leather and plastic footwear.
The Group is also involved in the business of accessories and garments. It
markets footwear under the brand names of North Star, Power and Ambassador.