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Consumer Behavior

Consumer Behavior

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Published by rocky0705
Consumer Behavior
Consumer Behavior

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Published by: rocky0705 on Sep 08, 2010
Copyright:Attribution Non-commercial

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01/15/2011

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CHAPTER 1
An Introduction toConsumer Behavior 
 
A frame work of consumer behavior
Internal
i
nfluences
Ex
ternal
i
nfluences
 
I
nternal influences
P
ersonal
i
ty
Self
 
concept
L
i
fe
 
style
A
tt
i
tude
P
ercept
i
on
Values
Bel
i
efs

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