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Table Of Contents

1 Introduction
1.1 Hypothesis and Focal Points
2 Methodology
2.1 Propaganda
2.2 Advertising
2.3 Modified Propaganda Framework and Questionnaire
2.4 Empirical Material
3 Propaganda
3.1 What is Propaganda
3.2 Techniques of Propaganda
3.2.1 Reaffirming
3.2.2 Credibility and Authority
3.2.3 Facts and Science
3.2.4 Groups and Norms
3.2.6 Emotions
4 Advertising
4.1 What is Advertising
4.2 Techniques of Advertising
4.2.1 Identification and Participation
4.2.2 Rationality and/or Emotionality
4.2.3 Recognition and Repetition
4.2.4 Differentiation
4.2.5 Credibility
4.2.6 Clarity and Decoding
4.2.7 Testing and Demonstrating
5 Modified Propaganda Framework
5.1 Comparing Persuasive Techniques
5.1.1 Reaffirming and Identification
5.1.2 Credibility and Authority
5.1.3 Language
5.1.4 Emotions
5.1.5 Recognition
5.1.6 Differentiation
5.1.7 Repetition
5.1.8 Testing and Demonstrating
6 Empirical Research
6.1 Recruiting Poster 138
6.2 Recruiting Poster 187
6.3 Recruiting Poster 219
6.4 Recruiting Poster 73
6.5 GoArmy.com: Home
6.6 GoArmy.com: About the Army
6.7 GoArmy.com: Careers & Jobs
6.8 GoArmy.com: Benefits
6.9 GoArmy.com: Soldier Life
6.10 GoArmy.com: For Parents
7 Discussion
8 References
Appendix: Varieties of Propaganda
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Propaganda Have the Propaganda Techniques Evolved

Propaganda Have the Propaganda Techniques Evolved

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Published by: muki1519sss on Sep 08, 2010
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10/31/2011

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