INTRODUCTION TO ICE - CREAM INDUSTRY IN INDIA.

Ice-cream Industries occupies important place in India. It is one of the

consumer goods industries in products is important popular diet.

India is an agricultural based country because of the large number of

cattle and large milk production most of the dairy and ice-cream
industries has developed and India is well ranked in the world.

Ice-cream industry has brought magnificent change in the rural

economy. It provides employment to the marginal farmers.

Today the competition in ice-cream like Amul, Kwality Walls, Vadilal,

Havmor etc. as ice-cream has been a regular edible item the
consumption of in more.

In 1983 when Indian Government issued a control in which the certain

price level was fixed.

It has an important role in employment generation and reducing the

migration of villagers the town and cities for dinehood.

The Industry

Organised (70%) Unorganised (30%)

Mass Market Tiny Market

Havmor Baskin
Amul Robbin’s
Vadilal Nivaa’s
Dairy Den
INTRODUCTION TO FOODS PVT. LTD.

Havmor Food Pvt. Ltd. is the industry where different flavours of ice-
cream are prepared. Havmor Industries is the firm chiefly leading with
processing of Ice-cream. But also makes other products.

Havmor Industry procedures the different types of flavours of ice-

cream for the people. By observing taste of people. Havmor
Industries produce more of those flavours, which are in more demand
in market.

Havmor Industries is one of the famous Ice-cream producing

companies in Gujarat. As today Ice-cream market has been more
competitive due to many new entries in the fields but Havmor is still
holding its position and command in the Ice-cream market.

BACKGOUND AND HISTORY OF HAVOR ICE-CREAM

Havmor ice-cream began its branded life in 1944 in Karachi in

undivided India. But 1947 it was a popular local brand there.

But in 1947, in the make of the partition, its founder Satish Chona had
to join the exodus to India, with virtually no movable Assets. Searching
for a new turf, he tired out Dehra Dun and Indore and finally settled
down in Ahnmedabad.

In India he had to again begin his work from the start. He started
selling ice-cream at the Ahmedabad Railway Station.

The founder began the brand named Havmor, their slogan was “Achai,
Sachai, Safai”

Today, Havmor ice-cream is a delicious facet of Western India’s daily

life, and part of its market move. It reaches hundreds of thousands of
consumer through 8 main outlets and 3800 plus dealers.

Pradeep Chona, Son of Satish Chona, today heads the Havmor

conglomerate. He has continued his father is quality obsersion and
stveak of innovationl.
Pradeep Chona set off a series of changes in Havmor – in technology,
in quality and hygiene standards in management in HRD and in the
overall corporate environment. This re-engineering was completed by
capacity expansions and a flourry of promotional activities, to maintain
the company’s market presence in act in competitive firms.

GENERAL INFORMATION

The firm of organization is Havmor Pvt. Ltd. Company. In this company

there is 26 crores turnover. Pts sales are only in Gujarat.

Out of all sales, 6% Sales are in only advertisement. The product is

competition based. In sales promotion, Dhanteras Scheme is held
every year.

In company there is no canteen facility and during the work all workers
are in their Uniform, Hand gloves and Masks : In company there are
150 employees in production unit.

The main product of the Company are candies like Zulubar,

Organgebarm Big Dady, Colopop.

(1) Nouelties.

Like Kaju Draksh, Malai Kulfi, Role cut, Kesar, Raj bhog etc. of 100
ml.

(2) Family Padas.

Butter, Scoteos, Kaju Anjur, Swiss Culae, Vanilla etc. of 500 ml.

(3) Department.

1. Engineering Department.
2. Cold Storage Department.
3. Stores Department.
4. Account, Finance, Marketing Department.
5. Head Office Department.
CORPORATE INFORMATION

(A) Brand Name : HAVMOR FOODS

(B) Types of the organization : Pvt. Limited Company.

(C) Establishment Year : 1944

(D) Office Address : Havmor Foods Pvt. Ltd,

Relief Road,
Ahmedabad.

(E) Factory Address : Havmor Foods Pvt. Ltd.

Asarva Road, Naroda,
Ahmedabad.

(F) Caters : Panchavati Circles, C.G. Road,

Ahmedabad.

(G) Parlours : V. Ravji’s

Vijay Char Rasta, Navrangpur,
Ahmedabad.

(H) Haavmor Enterprise : Vijay Char Rasta

Navrangpura,
Ahmedabad.

(I) Competitors : Amul, Vadilal, Dairy Den, Kwality Walls.

(J) No. of Employees : 350

(K) No. of Restaurants : 8

(L) No. of Parlours : 25

(M) No. of Outlets : 1000

(N) Outlet Centres : Navrangpura, Satellite, Panchvati,

Rielf Road.
PLANT LAYOUT AND LOCATION.

Havmors Industries has managed itself very well. Its management is

very good the plant is situated at a suitable place where the thing
required for production and other works are easily available.

Havmor’s Industries is a benefiting an exemplary industries in every

respect. The raw materials, flavours, and other things required for
preparting the ice-cream are easy available.

Plant Location :

The plant location of Havmour Foods Pvt. Ltd. is as under.

Havmor Foods Pvt. Ltd.

Modern Industries Estate
Naroda Road
Ahmedabad – 380 025.

If the raw materials required for production is not supplied then it

affects the industry negatively. There the location should be at such a
place where raw materials and facilities like, water electricity and other
important infrastructure are easily available.

The Location of Registered Office

Nr. Rupum Cinema

Relief Road
Ahmedabad – 380 001
Phone : 2535 7373/74
PRODUCTION PROCESS

Introduction to Production

Production is a process of conversion of raw materials into finished

goods with the use of different resources.

And the production process is the combination of certain steps to

obtain the final product. These steps collectively are said as process.

Many processes are undertaken in creaming before milk and milk

products reach the hands of the final consumer.

PROCESS OF MANUFACTURING ICE-CREAM

The process of manufacturing ice-cream passed through various

stages the following chart shows how ice-cream reaches us after
manufacturing.

Ice-Cream Manufacturing

Ice-Cream Filling

Marketing Channel

Cold Storage

Transportation by A/C isolated Vehicles

Distributors

Dealers

Customers
 PRODUCTION CHART

Production Chart

Deputy Manager

Assistant Manager

Execitove Manager

Supervisor

Workers

Production Process :

Step – 1.

(1) Bending :

First of all for making ice-cream mix all the item Sugar, Milk, Lamp,
Stablizer, Emulss are mixing one side the mixture of all the things
is used to make ice-cream.

(2) Pasteurizing :

In the process of pasteurizing the ice-cream mix arranges in to

heating machine pasteurizing process means to rise temperature
for
germ by pasteurizing heating process. In this process milk, milk
power, sugar are heated between 65 to 68 C then the temperature
is
stabilized.

(3) Dyeing :

After stabilizing and pasturing the ice-cream, cream is mixed by

angering plant help to give its property.
(4) Freezing :

After the process of Dying ice-cream is preserved in the freezer for

a
minimum time of one hour.

PERSONAL DEPARTMENT

Personal Management is a vital part of the organization. It means the

utilization not only of physical factors, but what is still move important
of people who are working on these factors.

There are in all 350 members who are either divided fetch wise or
production wise or category wise.

There are 3 shifts for the workers in Havmor. Bach shift is of 8 hours of
these 2 shifts work on the mixing or manufacturing unit, while the
other one is in charge of cold storage. As Havmor is basically on ice-
cream factory. The work should be continuous.

The cold storage shifts starts at 6-30 a.m. while the workers come by
8-00 a.m. The office staff comes at 9-00 a.m. and the Supervisor at
11-30 a.m.

The shifts are divided as follows:

(1) 06-30 A.M. to 02-30 P.M.

(2) 02-30 P.M. to 10-30 P.M.
(3) 10-30 P.M. to 06-30 P.M.

There is no holiday in the office. It only remains closed on Sunday.

The workers of factory get holiday on Thursday and after every six
months the holiday shifts to Sunday and so on.

The workers here are given good facilities. Timely incentives are given
to motivate the workers. They are paid fair wages and bonus (20%) is
also given every year.
EMPLOYEES BENEFITS AND FACILITIES.

The employers here are taken good care. They are paid well and on
the other hand many other benefits are also given.

On special occasions all family are invited to the factory. A part from
these the workers are occasionally taken to picnic or movie shows.
This helps them in getting motivation.

Some special programmes such as meeting at quality circles are also

done to know the hidden qualities of the employees and they are
motivated special skill identifications programmes are also held for this
purpose and prizes are also given.

The actual selection process starts with retention of the employees

and then he is promoted and at last he is retired.

Separation can be done in 3 ways.

(1) Resignation
(2) Retirement – 58 to 60 years.
(3) Termination.

The advertisement for recruitment are given in all news papers or by

references the salary of a workers is decided by 3 ways by
Government of by length of work or by performance.
TRAINING AND DEVELOPMENT

Different types of training and development schemes are taken for the
executives of Havmor Food.

Training is given to th3e lower or bottom level management while

Development Programmes are meant for top level Management.

The employees here are provided with uniform, cap, masks and
Gloves. Employee safety is taken at most cases.

There is a suggestions her in which the suggestions of the employees

are taken into account. Not only if the suggestions are worth while
they are rewarded with prizes such as 1 tola Sona, a bicycle or other
gifts such as 25% on Havmor products. The problems of employees
are heard and steps or measures are taken at grass root level.
SECTION – II : MARKETING.

INTRODUCTION OF MARKETING:

Havmor has keen successfully doing this marketing scenario for the
last 56 years. Havmor Food has established a new strategy, business
unit called micro marketing division in the rural markets of India.

The goal of Havmor marketing is to create customer’s satisfaction

profitable by building value – laden relationships with important
customers etc. The marketing department cannot accomplish goals by
itself it must team closely with other department in the organization.

Though Havmor is not a large scale unit, it has been successfully is

leaving an impage or felling of satisfaction in consumer’s mind. This is
only because of their marketing skills.
ORGANIZATION OF MARKETING DEPARTMENT.

The Marketing Manager Mr. Kamal Desai handles the Marketing

Department of the Company. He works directly under General
Manager Mr. Dhiren Desai basic ideas of packaging and designing
comes from Mr. Chona and the rest marketing work is govern by Mr.
Kamal Desai under there are three regional affairs respectively in
Ahmedabad. Rajkot and Surat which are not hot market of the
company under the three regional affairs there crosses distribution 800
retailers under distribution work to make available ice-cream to the
altimeter consumer. Also 7 executives Havmors parlours in
Ahmedabad work directly under the regional Manager in charge the
whole scene become understandable with the help of following
diagrams.

General Manager (Mr. Diren Desai)

Marketing Manager (Mr. Kamal Desai)

Regional Manager Regional Manager Regional

Manager
(Ahmdabad) (Surat) (Rajkot)

Distributors Distributors Distributors

Retailers Retailers Retailers

Customers Customers Customers

DEAMND FARECASTING

Fore casting demand is a very important task in marketing. Different

company has different techniques and so has Havmor.

The main sources of measuring the demand unit taken into account
the past sales in the different reasons and measures demand.

The other techniques used by Havmor are expected growth input.

Sales promotion, production and lost but not the least through in built
exercise or in build data.

Demand Measure

Past Sales

Kind of Output’

Expected Growth

Sales Production

Production

Inbuilt Exercise

Marketing Chart

Marketing Service Manager

 Office Manager

Advertising Manager

Sales Manager

Physical Distribution Manager

Targeting market is a set of buyers haring common need on

characteristic that a company decided to serve the firm can adept one
for the three market coverage through eyes.

(1) Undifferentiated Marketing.

(2) Concentrated Marketing.

From the view point of companies marketing mix, it has not defined
any particular segments. But we can say the company has
concentrated and differentiated marketing strategies.

The target of Haavmor is to cover all the market in India. For this
target the company has preparing all possible activities. The financial
condition for this target is very good.

Positioning :

Positioning is the way product is define by the consumer on important

attribution. It is a place a product occupies in a consumer’s mind
relative to the cooperating products.

In Havmor, works is must basis on “ACHCHAI, SACHCHI & SAFAI”.

Hovmor gives 100% ice-cream to consumer. Because of it, Havmor
has very extreme position in the market.

The company can always give a good & healthy product to the
customer. So, those customer are satisfied the product which is made
in Havmor Company gives product which made in vegetarian product.
It is for the entire segment. This is a position of the Havmor.
TARGETING & POSITIONIONG.

Targeting :

Target Market

Unaware Aware

Non-tried Tried

Navgation Natural Favourable.

Opinion Opinion.

Rejected Not yet

Repeated
Repeated

Legal Swisher Loyal

to
Other Brand Brand

Light Regular Heavy

User User User
MAKRETING MIX

Once the company has decided on its overall competitive marketing

strategy, it is ready to being planning the details of the marketing mix.
The marketing mix is on of the major concepts in modern marketing.
We define marketing mix as the set of contradictable tactical
Marketing tools that the firm blends to produce the response it wants
in the target marketing. The marketing mix consists of everything the
firm can do to influence the demand for its product. The many
possibilities can be collected into four groups of variables known as the
“Fowo Ps” : Product, price, once and price and promotion.

Marketing Mix.

Product Price Place Promotion

- Product variety - Price list - Channels - Sales
- Quality - Discount - Location - Advertise
- Design - Credit Period - Inversion - Public relation
- Features - All ounces - Coverage - Direct Marketing
- Packing - Transportation
PRODUCT PORTFOLIO

1. Royal Gulab
2. Vanila
3. Stawberry
4. Fresh Pineapple
5. Tuti Prufi
6. Chocolate
7. Real Manago
8. Chocolate Chips
9. Fresh Strawberry
10. Kaju Draksh
11. Butter Scotch
12. Bonanza
13. Black Coffee
14. Black Current
15. Orange Tank
16. Swiss Caoke
17. Kesar Pista
18. Kaju Anjir
19. Lonavati
20. Alaround Carnival
21. Fresh Stawberry Almond
22. Rajbhog
23. Kesar Malti.

Slice Ice-Cream

24. Three-in-one.
25. Raja Rani
26. Cassata Cut
27. Fifty Fifty
28. Topo Cones
29. Chock Vanilla
30. Stawberry
31. Chocolate
32. Butterscotch
33. Kesar Pista

Candies

34. ColaPop
35. Double Hit
36. Mini Chocolate
37. Kaju Candy
38. Rasberry Dolly
39. Mango Dollley
40. Chocolate
41. Chopaty Kalfi
42. Zulu Bar

Nobilities

43. Sandwich Ice-cream

44. Malai Kulfi Rolicut
45. BPK Roll Cut
46. Supper Sunder
47. Choco Roll
48.

Ready Big Cups

49. Vanilla
50. Butter Scotch
51. Bonanza
52. Kaju Draksh
53. Kesar Pista
Product Planning.

A product is anything that can be ordered to a market for affvition

acquisition, used or consumption that might satisfy a want or need
uncludes Physical objects, services person, places, organization
ideas.

In Havmor ice-cream milk Suagar Milk power and mandatory

standard for fat the government in ice-cream constitute.

In Havmor company ice-cream is packed in 50 ml, 200 ml, 1 litre, 4

litre packs which may be cardboard or transparent plastic bowls
blow shape.

Additional consumer service and benefits built around the care

actual product is called augumented product. The company
produces perishable so augmentation is not needed.
PRODUCT DECISION

Product planer need think about product the below levels.

(1) Quantity :

Havmour business philosophy is to provide good viability

product on the customer at the favorable price company always
keep in mind that company gives the quality product.

(2) Features :

In the product of the Havmor there are certain features to attract

customer is good fest and better best quality product.

(3) Design :

The company product design is attract to the product which

attract it and make competition with other companies product.

(4) Brand Name :

The Brand name and place is very important role in the selling of
product brand name ‘Havmor’

(5) Packing :

Company is using variety of which are suitable for perishable

product. Company packed the ice-cream such away the people
are attract to buy it. The packaging is important factor in the
selling.
 PACKAGING & LEBELING.

Packaging means the activities of designing and producing the

container or wrapper for a product.

Traditionally packaging decisions were based primarily on cost and

product favors, the primary function of the package was to contain and
protect the product. In recent lives, however Havmors factors have
made packaging an important tool. There factors include all acting
attention describing the product making the sales.

The Havmor uses hard cardboard for family flocks, transparent

plastics bowl for new flavored ice-cream 2000, strawberry shape thirst
in cup candies are sold using sticks.

The advantages of Packing are as follows:

(1) By aluminum foil packaging the food item can remain fresh for a
long time.

(2) Good packaging and good looking ones would able to sell more.

(3) And there all details of the product on the packing and its best
on the packing and its best before date etc.
PRODUCT LIFE CYCLE

Product life cycle means the cones that a product sales and profit
turnover of life time each and every product sold in the cycle
generally the produce life cycle has fine distinct stage.

(1) Introduction :

The firest stage of product, life cycle is and made available for
purchase. In this stage the profit are negative or less due to how
sales and high distribution and promotion expenses.

(2) Growth :

In this stage product sales skirt climbing quickly. However is in this

stage. It wants to be No. 1 in Gujarat. Recently Vadilal is No.1 in
Gujarat. E.g. Havmor.

(3) Maturity :

In this stage scale is growth slows or houels of sales result in over

capacity leading to greater competition and reducing prices, increasing
advertising and sales promotion. E.g. Amul, Vadilal.

(4) Declining :

Product sales decline here technological advances shifts in consumder

tastes and increased competition may be the possible causes of
decline in sales and profit. E.g. Gocool etc.
NEW PRODUCT DEVELOPMENT

In this the development of orginal products, product improvements,

product Modification and new branded through the firm’s own R & D
efforts.

(1) Idea Generation :

The systematic search of new product ides, major sources of which are
internal sources like company executive, company’s sales people’s
brains of its scientific Engineers manufacturing people while external
sources include customer competitors suppliers and others.

(2) Idea and Screening :

Screening new product idea in order to spot good ideas and drop poor
one as soon as possible.

(3) Concept Development and Testing :

The idea that consumer will favour products that offers the most
quality, performance, features and that the organization should there
for devote it’s energy for its improvements.

Testing new product concept with a group of target consumers to find

out if the concept have strong consumer appeal.

(4) Marketing Strategy Development :

Designing an initial strategy for a new product based on product
concept.

Havmor is known that the product is must well designed and attractive
for customer to change selling in market.

(5) Business Analysis :

A review of the sales costs and profit projection for a product to find
out whether their factors satisfy the company’s objectives.

(6) Product Development :

A strategy for company growth by offering modified or new product to

current market segments. Developing the product concept into a
physical product in order to assort that the product idea can be turner
into a workable product.
 RESTAURANT

Havmor restaurants in Ahmedabad and Baroda are centrally located to

provide easy access to all and offering ample parking place. The
dining are speciaous comfortable and interestingly decorl. In factor, if
you are in good mood. Hovmor restaurants are a great place to
elaborate it and if you are in a sad mood, it is a plat to cheers up you
spirits.

The restaurants are located at :

(1) Havmor Navrangpura

Phone (079) 65216262

(079) 26871152

(2) Havmor (S.G. Highway)

Phone (079) 65216262

(079) 26871155

(3) Havmor Baroda

Phone (0265) 2225555

(0265) 2225556
(0265) 2228550

(4) Havmor Bhopal

Phone (02717) 645551

 PARLOR

(1) Havmor Baroda

Phone (0265) 2225555

(0265) 22225556

(2) Havmor Panchwati

Phone (079) 26403535

(3) Havmor Navrangpupra

Phone (079) 2643355

(4) Havmor Satellite

Phone (079) 26763232

(5) Havmor Vijay Char Rasta

Phone (079) 26446565

(6) Havmor S.G. Highway

Phone (079) 65216262

(7) Havmor Vastrapur

Phone (079) 65426969

 (8) Havmor Gallops.

Phone (079) 64501111

(9) Bhavmor Bhopal

Phone (079) 645151

(10) Havmor Thaltej

Phone (079) 64506464

(11) Havmor Municipal Market

Phone (079) 65223366

(12) Havmor Relief Road

Phone (079) 25357373

25357374
 PRICING

Price is the amount or services or the same of the valuer that

consumers exchange for the benefitws of having or using the product
or services.

Havmour Food Pvt. Ltd. Have 2 factors affecting prices decision.

(A) Internal factors :

(1) Marketing mix strategy :

Havmor has made own marketing mix strategy, price is only

one of the marketing mix tools that a company users to
achieve its marketing objectives.

(2) Cost :

Havmor has estimate the cost set the floor for the price that
the company can change for its product. The both cover all
lots costs for producing, distributing and selling the products
and delivers a far role of return for the efforts and risk.

(2) Havmor management must decide who within the organization

should set prices.

Beverages :

Acrabed Water 15

Ice-cream

Vanila 15
Chocolate 27
Chocolate Chips 30
Fresh Strawberry 30
Cookie Cream 30
Hazenut 35
Lonavati 35

Candies :

Orange Bar 5
Mini Chocobar 6
Clasic Chocobar 10
Zulubar 15

Slice Ice-cream :

Malai Kulfi 20
Carsata Cut 27

(B) External Factors :

(1) Pure Competition :

A market in which buyer and seller trade in a uniform

commodity no single buyer or seller has much affect on the
going market price.

(2) Monopoly Competition :

A market in which many buyer and sellers tracle over a range

of
pricing role than simple market prices.

PRICE LIST.
Havmor cone 12
Chic Choc 15
Butter scotch 15

Novalties :

Bounsaball 12
Choco Sundae 16
Sandwich Ice-ream 20
Super Sundal 22
Malai Kulfi 25

THEORY :

After the production the next problem priced by producer is that of

selling and distribution because production is made to established the
need of consumers through which good flow. From the producer to
the consumer is called chalet of distribution.

(1) Direct distribution : Company sales it direct to consumer

by its retail shop.

(2) One level channel : Company sales product to relief and

retailer sales into customer.

(3) Two level channels : Whole sales and retailers are

included.

In the world of marketing of Havmor they consider four factor very

important. While deciding channel of distribution.

1. Product characteristics
2. Consumer or market factor
3. Company factor
4. Seasonal factor

CHANNEL OF DISTRIBUTION

Distribution channel is a set of independent organization involves in

the process of making a product or service available for use for
consumption or business.

Company Distribution
 Distribution Restaurants & Paalove

Consumers

Dealers

TRANSPORATION

Transportation means delivering the final goods to the places where

consumers are ready to buy them. Transportation is one of the
efficient function of marketing.

Efficient transportation helps in reduction of cost of production and

earning more profit and above of all consumer satisfaction.

Havmor Industries has separate vehicles for transportation of the

products those vehicles are designed for taking separate food items.

1. Refrigerated Vans.
2. Cooling Vans.

Refrigerator Vans are used to transport the product to different states

or cities and Cooling Vans are for transportation locally.

DISTRIBUTION CHART

Producers

Agents

Whole sailors
 Retailers

Consumers

The location of the parlors must have enough to cover market. The
main objective behind in the commencement of such educative parlors
are to provide convince to customers.

ADVERTISEMENT.

The company has sits main concentration on Gujarat. Havmor user

medias of advertisement only for giving Advertisements within Gujarat.

Advantages of Advertising :

(1) The offers planned or controlled message.

(2) It can deliver the prospects that cannot be approached by

salesman.

(3) It can contact and influence numerous people

simultaneously, quickly and of a low cost per prospect.
Hence it is called more means of communication.

Major Media used by Havmor

Print Media :

1. News paper : Gujarat Samachar

Sandesh
Times of India
Indian Express

2. Magazines : Chitralekha
Line Star
Abhiyan
Gruh Shobha
 3. Trade Journals : News Week
India Today
Business Today.

Out Door Advertisement :

 Hoardings
 Slogans
 Advertisement’s base on festivals or occasions.

Other Medias :

 Stikers
 Posters
 Wall Paintings or Printings
 Tattoos
 Containees
 Banners
 Mobile Van with hoardings.
 PROMOTION MIX

In a promotion mix there parts are involved :

(1) Advertisement.
(2) Sales Promotion
(3) Public Relations.

(1) Advertisement :

Advertising means any paid form of non-personal presentation or

promotion of ideas goods or services by identified sponsors.
Advertising can be defined as marks paid communication of
goods, services or ideas by an identified sponsor.

(2) Sales Promotion :

Sale promotion means short term incentives to encourage

purchase or sales of product or services.
 Sales promotions consists of short-term incentives to encourage
purchase of sales of a product service. Whereas advertising
offers reasons to buy a product or services, Sales promotion
offers reasons to buy, they are used to converts desire into
wants.

Sales promotion includes a wide variety of promotion tools

designed to stimulate earlier or strong market response. It
includes consumer promotions such as samples coupons, rebels,
price offs, premium etc. the sales promotion of a product of the
company may require many steps as :

Setting Sales promotion objectives.

Setting sales promotion tools.

Sales Promotion Tools :

(1) Consumer Promotion tool, includes samples, cash, refund,

price on packing (rebate) premiums, advertising, specialties,
patronage rewards, point of purchase, contests, games etc.

(2) Trade Promotion tools includes contests, premiums, displays

discounts, free goods etc. to retailers and whole sellers.

(3) Business Promotion tools includes organizing conventions

tade show etc.

Sales Promotion :

Consumer Promotion

Low Price

Value Addition

Dhamterash Scheme

Monthly Basis
 Children Day, Valentine Day,
Christmas, New Year

(4) Public Relations :

Public relations means building goods relations with the

customers by giving goods offers and by organsing events and
not by compromising on quality, aiming the best at the lower
price possible

COMPETITORS :

Havmor is producing many products of their own facilities, the Havmor

industry produce ice-cream in modern way. They have many
competitors in market. The main competitors are Amul, Vadilal, Dairy
Den etc.

In the modern time the Havmor is also producing goods as best as its
competitors. The Anand is in above of all it has huge plants on
different Havmors and many outlets through out the country. So, at
present Amul is best.

Havmor has taken measures to increase the verities and the

production scale also.

Now Havmor is making a good profit with its newly introduced ideas
and varieties.
 ACHIVEMENTS

Havmor has got the certificate for highest sales during the year. It
has the highest no. of ice-cream flavors and got other certificate sin
the production of other food item.

Havmor industry has been working for last 86 years. It has got an
achievement from former president of America, Bill Clinton.

TAJ
BUSINESS HOTELS
TAJ RESIDENCY UMMED
AHMEDABAD.

To,

Mr. Pradip Chona

Director of Havbmor Food Pvt. Ltd.
Nr. Rupam Cinema
Relief Road
AHMEDABAD.

Dear Mr. Chona,

The range of ice-cream served by Havmor company were thoroughly

enjoyed and appreciated by former president of America Mr. Bill
Clinton during his stayed at Taj Residency Ahmedabad.

FUTURE PLANS

Future is uncertain. We may not predict about the future event.

Habmor it is advisable to make assumption about future events.

Every business firm of organization should have plans about future

activities. The good future plan is the sign at developed good
company.

Havmor want to open more Restaurants in Ahmedabad & Baroda

under the supervision of Mr. Pradip Chona. It also want to make
separate team wing for restaurant.
Expansion in the percentage of shares in market up to 40% interned
of 30% share along with the Society is the main future plan of Havmor.
In 2010 Havmor wants to start a new plant in Naroda.

CONCLUSION

Havmor has 35% of the market of ice-cream at Gujarat in its hand.

Havmor is improved a lot in the couple of years. It gives more value to
consumers than profit, but in Gujarat. Havmor has earned its place.
Our Industrial visit to Havmor was co-operating and friendly and the
guide gave us all the information. We want Havmor has been worked
up
to its real meaning of its name “HAVE – MORE”

BIBLOGRAPHY
Broadcast :

Marketing Management by Koller and Philip 13th Edition.

Market segmentation – marketing management 8th edition

by Kotter. Page. No. 249-268.

Human Resource Management by Aswathappa 3rd Edition.

: WEBSITES :

www. google.com
www. havmor.com
www.economictimes.com