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Marketing Report of an ice cream industry

Marketing Report of an ice cream industry

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Published by Nandu Menon

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Published by: Nandu Menon on Sep 09, 2010
Copyright:Attribution Non-commercial


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Ice-cream Industries occupies important place in India. It is one of theconsumer goods industries in products is important popular diet.India is an agricultural based country because of the large number of cattle and large milk production most of the dairy and ice-creamindustries has developed and India is well ranked in the world.Ice-cream industry has brought magnificent change in the ruraleconomy. It provides employment to the marginal farmers. Today the competition in ice-cream like Amul, Kwality Walls, Vadilal,Havmor etc. as ice-cream has been a regular edible item theconsumption of in more.In 1983 when Indian Government issued a control in which the certainprice level was fixed.It has an important role in employment generation and reducing themigration of villagers the town and cities for dinehood. The IndustryOrganised (70%) Unorganised (30%)Mass Market Tiny MarketHavmor BaskinAmul RobbinsVadilal NivaasDairy Den
Havmor Food Pvt. Ltd. is the industry where different flavours of ice-cream are prepared. Havmor Industries is the firm chiefly leading withprocessing of Ice-cream. But also makes other products.Havmor Industry procedures the different types of flavours of ice-cream for the people. By observing taste of people. HavmorIndustries produce more of those flavours, which are in more demandin market.Havmor Industries is one of the famous Ice-cream producingcompanies in Gujarat. As today Ice-cream market has been morecompetitive due to many new entries in the fields but Havmor is stillholding its position and command in the Ice-cream market.
Havmor ice-cream began its branded life in 1944 in Karachi inundivided India. But 1947 it was a popular local brand there.But in 1947, in the make of the partition, its founder Satish Chona hadto join the exodus to India, with virtually no movable Assets. Searchingfor a new turf, he tired out Dehra Dun and Indore and finally settleddown in Ahnmedabad.In India he had to again begin his work from the start. He startedselling ice-cream at the Ahmedabad Railway Station. The founder began the brand named Havmor, their slogan was “Achai,Sachai, Safai” Today, Havmor ice-cream is a delicious facet of Western India’s dailylife, and part of its market move. It reaches hundreds of thousands of consumer through 8 main outlets and 3800 plus dealers.Pradeep Chona, Son of Satish Chona, today heads the Havmorconglomerate. He has continued his father is quality obsersion andstveak of innovationl.
Pradeep Chona set off a series of changes in Havmor – in technology,in quality and hygiene standards in management in HRD and in theoverall corporate environment. This re-engineering was completed bycapacity expansions and a flourry of promotional activities, to maintainthe company’s market presence in act in competitive firms.
 The firm of organization is Havmor Pvt. Ltd. Company. In this companythere is 26 crores turnover. Pts sales are only in Gujarat.Out of all sales, 6% Sales are in only advertisement. The product iscompetition based. In sales promotion, Dhanteras Scheme is heldevery year.In company there is no canteen facility and during the work all workersare in their Uniform, Hand gloves and Masks : In company there are150 employees in production unit. The main product of the Company are candies like Zulubar,Organgebarm Big Dady, Colopop.(1) Nouelties.Like Kaju Draksh, Malai Kulfi, Role cut, Kesar, Raj bhog etc. of 100ml.(2) Family Padas.Butter, Scoteos, Kaju Anjur, Swiss Culae, Vanilla etc. of 500 ml.(3) Department.1.Engineering Department.2.Cold Storage Department.3.Stores Department.4.Account, Finance, Marketing Department.5.Head Office Department.

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