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Table Of Contents

ACKNOWLEDGMENTS
INTRODUCTION
Get to the Point of Pain
Determine the Scope
Orient the Business
Manage Scale
Handle Debt
Get the Most from Assets
Get the Most from Employees
Get the Most from Products
Sources and Suggested Reading
P. 1
The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without

The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without

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Published by Wiley
International turn-around gurus describe how to rescue a company from the brink of disaster
Why, even in the best of economic times, do so many apparently healthy companies fail? The surprising answer offered by the authors of this breakthrough book is "denial," or more specifically, the inability of top management to acknowledge that they've been backing a losing strategy and to take the necessary, often traumatizing, steps required to set their companies on the right course. Using cogent case studies and lessons learned from working with Fortune 500 executives who have survived tough turnarounds, Pate and Platt vividly describe what happens when good strategies go bad. Drawing upon their experiences at top firms, they develop proven real-world turnaround strategies, tools, and techniques and show readers how to put them to work in their companies.
International turn-around gurus describe how to rescue a company from the brink of disaster
Why, even in the best of economic times, do so many apparently healthy companies fail? The surprising answer offered by the authors of this breakthrough book is "denial," or more specifically, the inability of top management to acknowledge that they've been backing a losing strategy and to take the necessary, often traumatizing, steps required to set their companies on the right course. Using cogent case studies and lessons learned from working with Fortune 500 executives who have survived tough turnarounds, Pate and Platt vividly describe what happens when good strategies go bad. Drawing upon their experiences at top firms, they develop proven real-world turnaround strategies, tools, and techniques and show readers how to put them to work in their companies.

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Publish date: Jul 15, 2002
Added to Scribd: Sep 09, 2010
Copyright:Traditional Copyright: All rights reservedISBN:9780471214670
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Publishers Weekly reviewed this
With so many businesses flopping in the current economy, Carter Pate, a veteran financial adviser and PricewaterhouseCoopers turnaround expert, and writer Harlan Platt offer counsel to those now teetering on the edge of disaster. The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without walks executives, strategists and entrepreneurs through a thorough evaluation of their company. Whether the business needs an overhaul or tuneup, the authors detail how to determine its new direction, strengthen its corporate identity, negotiate restructuring and mergers and get the most from assets, employees and products. The book is full of examples of real-life success and failure at companies like Marriott, Laura Ashley, Netscape and CDnow. (Mar. 1) (c) Copyright PWxyz, LLC. All rights reserved

2002-03-04, Publishers Weekly
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