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Table Of Contents

ACKNOWLEDGMENTS
INTRODUCTION
Get to the Point of Pain
Determine the Scope
Orient the Business
Manage Scale
Handle Debt
Get the Most from Assets
Get the Most from Employees
Get the Most from Products
Sources and Suggested Reading
P. 1
The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without

The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without

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Published by Wiley
International turn-around gurus describe how to rescue a company from the brink of disaster
Why, even in the best of economic times, do so many apparently healthy companies fail? The surprising answer offered by the authors of this breakthrough book is "denial," or more specifically, the inability of top management to acknowledge that they've been backing a losing strategy and to take the necessary, often traumatizing, steps required to set their companies on the right course. Using cogent case studies and lessons learned from working with Fortune 500 executives who have survived tough turnarounds, Pate and Platt vividly describe what happens when good strategies go bad. Drawing upon their experiences at top firms, they develop proven real-world turnaround strategies, tools, and techniques and show readers how to put them to work in their companies.
International turn-around gurus describe how to rescue a company from the brink of disaster
Why, even in the best of economic times, do so many apparently healthy companies fail? The surprising answer offered by the authors of this breakthrough book is "denial," or more specifically, the inability of top management to acknowledge that they've been backing a losing strategy and to take the necessary, often traumatizing, steps required to set their companies on the right course. Using cogent case studies and lessons learned from working with Fortune 500 executives who have survived tough turnarounds, Pate and Platt vividly describe what happens when good strategies go bad. Drawing upon their experiences at top firms, they develop proven real-world turnaround strategies, tools, and techniques and show readers how to put them to work in their companies.

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Publish date: Jul 15, 2002
Added to Scribd: Sep 09, 2010
Copyright:Traditional Copyright: All rights reservedISBN:9780471214670
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