Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
0Activity
0 of .
Results for:
No results containing your search query
P. 1
Brand Management

Brand Management

Ratings: (0)|Views: 5 |Likes:
Published by AMar P SaVla
presentation on brand management
presentation on brand management

More info:

Categories:Types, Research
Published by: AMar P SaVla on Sep 09, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

05/12/2014

pdf

text

original

BRAND MANAGEMENT
By Amar Savla
WHAT IS BRAND?
‡ According to the American Marketing
Association (AMA)a brand is defined as

a name, term, sign, symbol, or design, or a
combination of them, intended to identify
the goods and services of one seller or
group of sellers and to differntiate them
from those of competition´.

WHY PREFER BRANDS?

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->