Hindustan Lever Limited (HLL)

 Hindustan Lever Limited (HLL) has been in India since 1931

and has played a key role in the industrial development of
India. 
It has been recognised as a Golden Super Star Trading House
by the Government of India.
In 2004, HLL was India's largest FMCG company,
with 30 power brands (Exhibit: I), turnover of over
Rs. 10,000 crores and 40,000 employees
Hindustan Lever Ltd, India's best
known multination, moved to a new
corporate identity.
 Hindustan Unilever Limited (HUL)
In 1931, Unilever set up its first
Indian subsidiary, Hindustan
Vanaspati Manufacturing
Company, followed by Lever
Brothers India Limited (1933) and
United Traders Limited (1935).
These three companies merged to
form HUL in November 1956;
HUL offered 10% of its equity to
the Indian public, being the first
among the foreign subsidiaries to
do so.
Half a century ago, Lakme was first established by
the Tata’s on the request of India's prime minister
Late Pt. Jawaharlal Nehru who was responsible for
helping to launch an India-inspired beauty line.
 India's first beauty brand --
LAKME´ -- was born 5th December
1952, at Mumbai.
 Lakme‘s first product offering --
perfume -- was followed by other
Lakme beauty solutions,
including a wide range of
cosmetics with nail polishes,
lipsticks, face powders, eye & skin
products. as Indian woman
discovered glamour, they
discovered LAKME´.
 LAKME´ IS INDIAN FOR
“GODDESS OF WEALTH”
 The brand name ‘LAKME’ is a
French word, which means
LAXMI, the Indian goddess of
wealth.
 Theron T Pond, a Pharmacist
from Newyork introduced
“Pond's Golden Treasure” in 1846
as a medicine.

 In 1905 , it was Re-launched as

“POND’S EXTRACT”.

 In 1914, Pond's introduced the

cold cream and vanishing cream
and that moment marked the
brand's evolution to a beauty
icon.
POND’S IN INDIA
 Pond's range of products were in India from
1947

 In 1955, Pond's merged with another

company Chesebrough

 Since 1956, Pond's Talcum Powder has been

a trusted beauty product for Indian women.

 In 1987, Unilever purchased the brand from

Chesebrough- Pond's.

 Pond's is a brand that has been carefully

nurtured by HUL.

 Pond's were among the most trusted brands

in India.
 PRODUCTS OF
LAKME

>> Face
>> Nails
 PRODUCTS
Every product in the Pond's collection has been perfected to leave your skin
looking and feeling gorgeous.
 Whitening Foam Pinkish WhiteGlow Moisturiser Pimple Care Foam

Whitening Beauty Cream Oil Control Face White Beauty Detox Cream
 Age Miracle Tinted Anti-Spot Intensive Age Miracle Face Wash
Moisturiser Whitening Serum

Light Infusing
Skin Lightening Mask Under Eye Cream Foundation Powder
Sales and Ad promotion
of lakme
In a market where social
acceptance and self-
denial were the biggest
barriers to acceptance of
cosmetics, Lakme was
the first brand that took
the onus of educating
the Indian woman and
breaking her myth
about beauty and
beauty products.
In 1981, Lakme launched an ad
campaign to help the Indian
woman discover not just the fine
art of make up but also the
beauty that she possessed.

With this Lakme followed a

series of campaigns, one of them
being ‘Promising Looking Good
and Feeling Great, with Lakme’.

Today it manufactures cosmetics,

perfumery, toilet preparations &
formulations thereof.

Lakme also provides the

complete package with the skin
care range and the wide range of
colors to spice up the look.
Since the year 2000 Lakme
has been setting up Lakme
Beauty Salons through
franchisee route. Lakme
now has about 70 salons in
26 cities across the country.
Lakme Beauty Salons
provide professional beauty
services. The salons not
only make good business
sense but they nicely
strengthen the brand by
completing customer
contact and experience.
Dozens of women have
endorsed Lakme over
the years. But some
have stayed with us
for the longest time.
We look at such
women who have
defined what beauty
stood for and
reflected the evolving
desires of India.
REKHA SONU WALIA
AISHWARIYA BIPASHA BASU
RAI
 LAILA LISA RAY &
ROUASS YANA GUPTA
KATRINA KAIF INDRANI
& RAIMA SEN DASGUPTA
SALES AND AD PROMOTION OF PONDS

In 1914, the Pond's company began to advertise "Pond's Vanishing Cream" and
"Pond's Cold Cream" together, making sure to explain each cream's different
purposes on the new ads.
POND'S LAUNCHES WHITE
BEAUTY DETOX RANGE
Pond’s is now introducing in India
its very successful mix, White
Beauty, from its international stable
of skin lightening products. This
product range is leading in Asian
market and especially in South East
Asia. 
Its Tag line is “Fall in love with the
nourished pink glow. The blush that
lasts”
Positioning of Lakme
 Lakme is the only brand that can understand
the Indian woman's needs.

 It has a brand personality of someone who

takes care of woman’s beauty needs. It tries
to position itself amongst its consumers as a
product range that will help them look
beautiful.

 Through Lakme, HUL mostly showcased

fresh Indian faces, be it actresses, models or
other famous personalities that caters to the
beautification needs of not only women in
their adult age but in today's context
teenagers also.

 Line extensions of Lakme is in almost all the

segments of cosmetic care ranging from hair
care to skin care to beauty salons.
POSTIONING OF PONDS
 Ponds caters to the needs of both Indian
women as well as women all over the world on
a larger scale than Lakme.

 It is trying to capture the skin care needs.

 Ponds was marketed in India as well as

Internationally. Today Pond's has become one
of Unilever's most important global brands sold
in 84 countries.

 The target group that Pond's was aiming are the

ladies above 30yrs of age.

 HLL decided that the brand have potential to

grow in the cosmetics market. So Pond's was
positioned as an all purpose skincare brand.
Branding of LakmeAs a brand that promises ‘holistic beauty’,
Lakmé has products incorporating the
latest technology and inspired by a deep
understanding of the Indian woman.
 HLL, initially marketed Lakme more in
Indian market to cater to the domestic
market but they are gradually establishing
their foothold in overseas markets.
Lakme Lever, part of the Hindustan
Unilever Ltd (HUL) has opted for a
different strategy to market its product
launch. The company deployed a bevy of
beauty advisors at 1200 Lakme retail
outlets across the country to promote its
new launch-dumping mass media ad
campaigns.
Lakmé India Fashion Week is an initiative
that has brought Indian women closer to
the world of fashion and the emerging
trends in make up and styling. LakmÈ now
unveils two fashion statements every year,
endorsed by leading fashion designers of
the country helping keep India in step
with the rest of the world.
Lakme India Fashion
Week provides the top
tier of the brand
communication
structure.
BRANDING OF PONDS
 Ponds International is a global face care expert- for
women in control of their lives, looks and
environment.

 Started an institute for providing skin expertise called

"The Pond's Institute-“A virtual Institute that offers
real time skin care expertise and beauty advice which
made Pond's the Number One brand in the market.

 Ponds have used campaigns and events- the

prestigious Pond's Femina Miss India to create and
capture the beautiful moments in the life of the Indian
Women.

 This is a brand that has celebrated Women's courage

and personality. A brand that has tried to evolve with
the changing persona of Indian Women. Always
committed to deliver the complete beauty solution
platform and portfolio to make women's skin more
beautiful than she ever hope for.
THANK YOU