This report is primarily based upon data rom Gallup’s WorldViewWorld Poll (
) which is an ongoing research projectcarried out in 153 countries that together represent around 95% o theworld’s population. The survey asks questions on many dierent aspectso lie today including charitable behaviour.In most countries surveyed 1,000 questionnaires are completed by arepresentative sample o individuals living in urban centres. In some largecountries such as China and Russia samples o at least 2,000 are collected,while in a small number o countries, where polling is dicult, the pollcovers 500 – 1,000 people but still eatures a representative sample.Respondents are over 15 years old and samples areprobability-based.Surveysare carried out by telephone or ace-to-ace depending on thecountry’s telephone coverage.Gallup aim to update each country’s survey once a year and Charities AidFoundation (CAF) worked with data downloaded in March 2010.
Gallup asks people which o the ollowing three charitable acts they haveundertaken in the past month:
donated money to an organisation?
volunteered time to an organisation?
helped a stranger, or someone they didn’t know who needed help?It should be noted that giving money or time to an organisation couldinclude political parties/organisations as well as registered charities,community organisations, and places o worship.
World Giving Index
No single method to evaluate the contribution o individuals to society canbe perect. Dierent stakeholders will have dierent views on what datashould be included and how it should be treated. The aim o this reporthas been to bring to light, or the rst time, a truly global and credibledataset that gives an understanding o this vital subject in a robust, yetstraightorward way.In order to establish a rounded measure o charitable behaviour across theworld, CAF has created a World Giving Index which takes into accountall three charitable behaviours in the survey. This has been achieved bycalculating an average o the three measures in order to come up with anoverall country score.
Gross Domestic Product
GDP data is taken rom the IMF’s World Economic Outlook Programmeand GDP is based on purchasing-power parity (PPP) per capita. CAF usedthis data to cross-reerence a population’s likelihood to give with theircountry’s wealth.
Gallup’s WorldView also measures how people eel about their lives byasking the ollowing:“
Please imagine a ladder with steps numbered from zero at the bottomto ten at the top. Suppose we say that the top of the ladder representsthe best possible life for you, and the bottom of the ladder represents theworst possible life for you. On which step of the ladder would you say you personally feel you stand at this time, assuming that the higher the stepthe better you feel about your life, and the lower the step the worse youfeel about it? Which step comes closest to the way you feel?
”Data was available or 153 countries and this question was asked in thesame month as the charitable behaviour questions.This data is cross-reerenced with data on giving money to charity.
To ully examine the data CAF has broken the world into 13 globalregions. These have been ormed based on the UN’s regional breakdown(available rom
)geographical reality and some acceptance o contemporarypolitical norms.