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Viral Meetup - Duncan Watts

Viral Meetup - Duncan Watts

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Published by Jon Steinberg

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Categories:Types, Business/Law
Published by: Jon Steinberg on Sep 10, 2010
Copyright:Attribution Non-commercial

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02/19/2013

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THE SCIENCE OF SOCIAL MEDIA
Duncan Watts
Yahoo! Research
 
In 1940s Paul Lazarsfeld :
 ±³Who talks to whom about what, and with what effect?´
Proven difficult to answer 
 ±Measuring ³who talks to whom´ hard at scale ±Measuring the effect of talking even harder 
Web 2.0 brings the answer within reach
-Important implications for web companies, marketersand users
SOCIAL MEDIA SCIENCE?
 Attribution:
D
. J. Watts. A 21
st
Century Science.
Nature
, 445, p. 489 (2007)
 
EIGHT YEARSFOUR EXPERIMENTSMANY INSIGHTS

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