Foreword
Numerous economists, market forecasters, politicians and othershave weighed in on the odds of a recession in the US - that is, adecline in GDP for two or more consecutive quarters. Whether ornot a recession occurs, or is already underway, is a matter of purespeculation. Attentions should be focused on prudent investmentsand not on divining economic data.There are two approaches frequently advocated in difficult eco-nomic times. The first revolves around chasing growth stocks underthe thesis that, as fewer companies grow quickly, those that do willbe better rewarded by the market as a whole. The second favorspredictable, stable companies - conglomerates, consumer staples,and general blue chip, mega-cap names.Both methods have their place. Certain growth names will performwell, with the obvious caveat that the growth must be for real. Toooften, however, I find the growth stories have a high degree of un-predictability, and the stocks are not be cheap. Dogs may chase,but prudent investors should not.With the second strategy, it is difficult to argue against names likeCoca-Cola (KO) or Proctor & Gamble (PG) given their enormouseconomic moats. The stocks, however, simply aren’t cheap at atime like this - both trade around 20x EV/OCF. Still, the idea of buying a consistently high-performing company at a reasonableprice should be particularly appealing at a time like this.I will argue that the company in this report may be the most con-sistent high-performer of the last decade, although it trades at lessthan 60% of the valuation of more well-known firms that areknown as “recession stocks.”
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