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Table Of Contents

Preface
Chapter 1: oekom research AG: the company and its actual challenge
1.1. Presentation of oekom research AG
1.1.1. History, organisational design and culture
1.1.2. Targets and visions
1.1.3. Market environment
1.1.4. oekom researchs product portfolio
1.1.5. oekom researchs economic situation
Figure 1.1. The basic structure of the CRR:
1.3. oekom researchs managerial challenge
Chapter 2: Synopsis of the ratings of Jusco and Sainsbury
2.1. result of the rating
2.3.1. Business and employee relationship
2.3.2. Policies, audits and reporting systems
2.3.3. External relations and communication
Chapter 3: German and Japanese experience with the CRR
3.1. oekoms experience: the lack of Japanese response to the rating
3.2. German explanations
3.2.1. oekom researchs internal observations and self-criticism
3.2.2. oekom researchs perception of the Japanese communication
3.3. Japanese explanations
3.3.1. The business background in Japan
3.3.2. The cultural background in Japan
3.4. Consequences for the CRR
Chapter 4: Cultural differences and fit in global trends
4.1. Definition of culture and its implications for the CRR
4.2. Analysis of the cultural differences between Japan and Germany
4.2.1. Clustering national cultures
Figure 4.1.: Ronen and Shenkars synthesis of country clusters
4.2.2. Dimensions of the Japanese and the German culture
4.2.3. Promotional schemes: Elite Cohort or Functional ladders?
Figure 4.2.: The Japanese and the German promotional scheme
4.2.4. Implications of the comparison of cultural dimensions
4.3. Integration of the CRR into the Galtung model
4.3.1. Galtungs schematic world according to pure principles
4.3.2. The itinerary of the rainbow society
Figure 4.4.: The shift of the rainbow society
4.3.3. Implications of the ideological analysis for the CRR
4.4. Intercultural communication and positioning within the global politics
Chapter 5: Recommendations and conclusion
5.1. Challenge 1: Processing and evaluation of Japanese data
5.2. Challenge 2: oekoms profitability and market share
5.3. Conclusion
Bibliography
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Intercultural Assessment of Sustainability

Intercultural Assessment of Sustainability

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Published by: ram2697 on Sep 11, 2010
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10/31/2011

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