Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
19Activity
0 of .
Results for:
No results containing your search query
P. 1
Marketing Management

Marketing Management

Ratings: (0)|Views: 226 |Likes:
Published by sarikaborana

More info:

Categories:Types, Business/Law
Published by: sarikaborana on Sep 11, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

02/16/2011

pdf

text

original

 
Marketing Management Marketing Management 
 An Introduction An Introduction
 
Wh
at is Marketing?
Wh
at is Marketing?
SocialSocial definitiondefinition
 A A societalsocietal processprocess byby w
h
ic
h
w
h
ic
h
individualsindividuals andandgroupsgroups obtainobtain w
h
at w
h
at t 
h
ey
h
ey needneed andand want want t 
h
roug
h
h
roug
h
creating,creating, offeringoffering andand freelyfreely exc
h
angingexc
h
angingproductsproducts andand servicesservices of of valuevalue wit 
h
wit 
h
ot 
h
ersot 
h
ers
Managerial Definition
T
h
e art of selling productsT
h
e art of selling products
 
Wh
at is Marketing?
Wh
at is Marketing?
T
h
e American Marketing Association
Marketing is an organizational functionand a set of processes for creating,communicating, and delivering value tocustomers and for managing customerrelationships in ways that benefit theorganization and its stake holders

Activity (19)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Vikki Dhandapani liked this
nargissuraiya liked this
Nurhayati M87 liked this
Adam Febrian liked this
Sameer Singh liked this
meeransifa liked this
Vicky Garg liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->