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Table Of Contents

Forward
Introduction: Best Match – Adapt or Perish
Who Moved My Cheese?
About this Book
Chapter 1. If You Don't Have Time to Read this Book
Here's the Bottom Line Up Front
Listing Format
Time Remaining
Auction Style
Fixed Price
Demand Data & Relevancy
Keywords
Relevancy
Desirability
Product Information
Shipping and Handling
Item Specifics
Trust Factors
Seller Performance
Conclusion
Product + Traffic + Conversions = Profit
Chapter 2. Introducing Best Match and Best Match Optimization
How Things Used To Work
Best Match’s Impact on Sellers
Why Is This Important?
Best Match Is About Business
Same Name - Different “Best Match”
Introducing Best Match Optimization
Score The Most Points
Best Match and You
A Word About Product Sourcing
Chapter 3. Listing Type: Auction or Fixed Price
Auction Style Listings
Fixed Price Listings
Multi-Quantity Listing Overview
Improve Your Listing Performance Score and Improve Your Ranking
Categories In Which Listing Performance Scores Do Not Apply
Calculating the Listing Performance Score – An Example
Listing Performance Score: What Have Done For Me Lately?
Listing Performance Scores Carry-Over When You Re-list
Tips to Improve Your Listing Performance Score
Decrease Impressions
Increase Sales While Keeping Impressions Low
Increase Recent Sales
Featured First
Best Offer
Auction or Fixed Price: Selecting a Format
Product Sourcing Part II
Chapter 4. Trust Factors
Feedback
Detailed Seller Ratings
Improving Your DSR's
The Seller Dashboard
The Top-Rated Seller Program
Active Traffic Generation Techniques
Chapter 5. Product Information
List in the Correct Category
Price
Include Item Specifics
Geographic Distance
Shipping Prices & Methods
Active Traffic Generation Techniques Part II
Chapter 6. Demand Data and Relevancy
Include Best Match Keywords
Identify the Valuable Keywords
Analyze Your Niche
Conduct Your Analysis
Test Your Auction Title
Make the Most of Your Listing Title:
Never Use Negative Keywords
If You Don't Own Your Traffic, Who Owns Your Business?
Chapter 7. Optimize Your Keywords with the BayEstimator
How the BayEstimator Works
A Word About Conversions
Chapter 8. Best Match Manipulation
Misleading Keywords
Keyword Repetition
Making eBay Work for You
It's time to take back your business and dreams!
The bottom line?
Appendix A: Decoding the Best Match Patent Application
Factors Described in Patent Influencing Best Match
Listing Titles
Determining Relevancy Score
Good Keywords Get Rewarded
Less Desirable Keywords Get Penalized
Keyword Relevance Scores are Determined Over Time by User Actions
Calculating an Auction Listing’s Relevance Value
Hypothetical Examples
Determining Desirability
Supply and Demand
How Supply is Calculated
How Demand is Calculated
Calculating Desirability
Putting it All Together
Additional Factors Affecting Best Match Search Result Ranking
Optimizing Your Auction Listings for eBay’s Best Match
Other Factors You Might Influence
The Last Word
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eBay Best Match eBook

eBay Best Match eBook

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Published by Sylvia Kirilova

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Published by: Sylvia Kirilova on Sep 11, 2010
Copyright:Attribution Non-commercial

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10/31/2011

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