Life Lessons: Honesty is the Best PolicyHonesty is the best policy in everything that we do. Business, personal life andrelationships benefit when honesty is in practice. To be honest, here is a littleinformation about me.
Most people on the internet know me to be an online content producer, but this hasn¶t been my only gig in past years. Writing internet content has been a wonderful andsometimes profitable pastime since retiring from traditional game designing andmanufacturing. I¶ve always been involved in the creative fields since my grade schoolyears and game designing has to be my most favorite adventure of my lifetime.Game designing was a career that found me during a time in my life when I was more or less inventing automobile novelties, fishing devices, pet toys and children¶s toys. Anopportunity presented itself to design a board game to help raise money to support our local police department, which quickly opened a door to design traditional board games,card games and brainteaser puzzles for the mainstream gaming market.Little did I know, the game industry is dogs eat dog business; that takes years to learn theinner workings, just so to do business. Designing is the easy part of the business, the hard part is nearly everything else.After I designed a card game called ³Smear Strategy Card Game´ in 1993, and that took only fifteen minutes to design and another twenty minutes to draft the first set of gamerules; it took another seven years to bring a finished product to market. Manufacturingthis card game required designing packaging, designing printing templates, developing point-of-purchase (POP) display cases and working back and forth with hired artists tomake a market ready consumer product. The cost of all of this work came in just under $25,000 dollars. Now, we had a market ready card game, but we had no distribution setup, so this was thenext thing that we had to setup. Since we were a tiny game design company, we knewthat attracting Wal-Mart buyers or Target buyers was going to be next to impossible todo, so we focused on independent game and hobby retailers. Walgreen¶s Drug Store alsowasn¶t out of the question either.In 2000, GameStar Designs Inc, traveled to New York City to attend the New York ToyFair, which is the biggest toy expo in the United States. The trade show booths areincredibly expensive to lease of the five day trade show; some $25 dollars per square footand not to mention the hotel room rates, food, taxi fares and marketing materials needed.However, this is the biggest toy expo in the United States and if the buyers really like a product, then millions of dollars of orders is up for grabs.We did not sell but a few thousand dollars of product and not nearly enough to cover thecost of attending the show. The coolest thing that I personally remember about the 2000