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ROC Revenue Assurance Reliance Case Study

ROC Revenue Assurance Reliance Case Study

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Published by jatlay

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Categories:Types, Brochures
Published by: jatlay on Sep 12, 2010
Copyright:Attribution Non-commercial


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Reliance Communications partners with Subex for Revenue Assurance bestpractices – a case study
Revenue Assurance Success Story at RelianceCommunications
powering the ROC
powering the ROC
02© 2010 Subex Limited
About the Customer
Reliance Communications is one of India’s largest information and communications service providers (CSP) withover 48 million subscribers.
It oers a complete range of integrated telecom services. These include mobile and xed line telephony broadband,national and international long distance services, data services and a wide range of value added services and applicationsaimed at enhancing the productivity of enterprises and individuals.
Reliance Communications already had a Revenue Assurance unit set up, but as they used to perform manual datareconciliations, the scope of their Revenue Assurance activities were severely limited, taking into account that they had aload of over 1.2 billion CDRs per day.
 The CSP had a fast expanding subscriber base which led to increased diculties in tracking all the leakage issues that werecropping up in their network. Apart from the usage issues, there was also a challenge of ensuring the subscription dataintegrity across their internal systems. Also, the Revenue Assurance department did not have a clear view of network operational eciencies, as most of the information was extrapolated from various sources, leading to a skewed overallpicture. The analysts were aware of issues in the network due to congestion, erroneous & erratic CDR generation, data lecorruption etc., but they were not able to quantify the issues on a daily basis.
Another challenge was in their Voucher segment. Earlier the analysts used to manually extract data from various systemelements and perform reconciliations on the limited set of data, which had restricted scope due to the large volumes andthe extensive rule based analysis. It was necessary to accurately reconcile the voucher information.
 The RA department was only capable of extrapolations of existing issues, rather than proactively monitoring the businessimpacts of the same and identifying the root causes of various issues.
In Subex, Reliance Communications found a partner with best in class technology, industry leading domain expertise andexcellent local support. CSP decided to automate & consolidate the Revenue Assurance processes and implemented ROCRevenue Assurance.With ROC Revenue Assurance, CSP was able to automate most of the tasks that the RA analysts used to perform manually. This ensured that analysts can now dedicate their eorts towards searching for new areas of revenue leakage. This wasextremely benecial for the Prepaid Voice segment (due to the massive volumes that needed to be analyzed) as well as thePrepaid Voucher segment (where the voucher records needed to be reconciled using the rule-driven process).
Existing RA infrastructure was not capable of scaling up to match the sharp increasein the subscriber base or identify the increasingly complex nature of revenueleakage
powering the ROC
02© 2010 Subex Limited
 The output of the audits performed on the system was converted into understandable reports and dashboards.Furthermore, the discrepancies were classied into appropriate buckets, which were easier to analyze and send out asproof of issue to dierent network elements and BSS systems.
Data matching capabilities helped the CSP immensely for subscription assurance, as analysts were able to get acomprehensive listing of missing information by source, by looking at a single screen which contained the results of recordlevel reconciliations between the billing and provisioning systems.
Subex also provided customized reports specic to network operational eciency, in terms of number of generated les,CDR accounting within each le, transfer success between network elements etc. Subex also provided auto-generatedreports for Call Continuity, which was an eective way for the customer to view CDR generation rates at all of its switchestrended on a 24 hour timescale.
With the help of the customized dashboards, the operator was able to see at a glance the overall health of its network, withspecic dashboards created for various levels as well as functions (e.g. RA Dashboard, Operational Dashboard).
Overall Benets
 The CSP’s Revenue Assurance department underwent a radical change after the introduction of ROC Revenue Assuranceinto their core processes. It helped them better understand the network and plugged the revenue leakages. Both CSP andSubex expect the partnership to continue and the use of ROC Revenue Assurance to expand across the enterprise.
Reliance Communications saw following benets from the installation:
Automation of Revenue Assurance processes improved the overall operational eciencyAnalysts’ productivity was substantially enhanced with innovative features such as Control point search, Drill downto raw records & ROC Revenue Assurance’s data matching capabilitiesUnique root cause analysis enabled the close loop approach of Monitor, Analyze & CorrectSubstantial savings were recorded through real-time KPI trackingIntroduced a strong process ow for reconciliation using audits
ROC Revenue Assurance helped automate most manual tasks, carried outreconciliations between billing & provisioning systems and generated customizedreportsIncreased eciency due to automation of the RA process along with substantialsavings achieved through accurate reconciliation, root-cause analysis and real-timeKPI tracking

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