powering the ROC
02© 2010 Subex Limited
About the Customer
Reliance Communications is one of India’s largest information and communications service providers (CSP) withover 48 million subscribers.
It oers a complete range of integrated telecom services. These include mobile and xed line telephony broadband,national and international long distance services, data services and a wide range of value added services and applicationsaimed at enhancing the productivity of enterprises and individuals.
Reliance Communications already had a Revenue Assurance unit set up, but as they used to perform manual datareconciliations, the scope of their Revenue Assurance activities were severely limited, taking into account that they had aload of over 1.2 billion CDRs per day.
The CSP had a fast expanding subscriber base which led to increased diculties in tracking all the leakage issues that werecropping up in their network. Apart from the usage issues, there was also a challenge of ensuring the subscription dataintegrity across their internal systems. Also, the Revenue Assurance department did not have a clear view of network operational eciencies, as most of the information was extrapolated from various sources, leading to a skewed overallpicture. The analysts were aware of issues in the network due to congestion, erroneous & erratic CDR generation, data lecorruption etc., but they were not able to quantify the issues on a daily basis.
Another challenge was in their Voucher segment. Earlier the analysts used to manually extract data from various systemelements and perform reconciliations on the limited set of data, which had restricted scope due to the large volumes andthe extensive rule based analysis. It was necessary to accurately reconcile the voucher information.
The RA department was only capable of extrapolations of existing issues, rather than proactively monitoring the businessimpacts of the same and identifying the root causes of various issues.
In Subex, Reliance Communications found a partner with best in class technology, industry leading domain expertise andexcellent local support. CSP decided to automate & consolidate the Revenue Assurance processes and implemented ROCRevenue Assurance.With ROC Revenue Assurance, CSP was able to automate most of the tasks that the RA analysts used to perform manually. This ensured that analysts can now dedicate their eorts towards searching for new areas of revenue leakage. This wasextremely benecial for the Prepaid Voice segment (due to the massive volumes that needed to be analyzed) as well as thePrepaid Voucher segment (where the voucher records needed to be reconciled using the rule-driven process).
Existing RA infrastructure was not capable of scaling up to match the sharp increasein the subscriber base or identify the increasingly complex nature of revenueleakage