Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
2Activity

Table Of Contents

Overview
Globalization and business
Figure 1. 1 The Relational Exchanges in Relationship Marketing
Globalization and marketing cooperation
Developed and emerging economies as the research contexts
The purpose, the major research questions, and the scope of the study
Organization of the dissertation
GLOBALIZATION EFFECTS AND FIRM PERFORMANCE
Introduction
Globalization Literature
Forces of globalization
Globalization effects
Theoretical framework and hypotheses
Figure 2. 1 A Model of Globalization Effects and Firm Performance
Global market opportunities and firm performance
Global market threats and firm performance
Research context
Research method
Sample
Survey design and data collection
Non-response bias analysis
Comparison of Early and Late Responses
Comparison of Two Randomly and Equally Split Responses
Measures
Measure development and validation
Descriptive Statistics: Mean, Standard Deviation, and Correlations
Results and discussion
Estimation
Figure 2. 2 MLE Estimation for Model
Hypothesis testing
Contributions and future directions for research
Theoretical contributions and managerial implications
Limitations and directions for future research
Conclusion
Globalization effects and firm responses
Research emphasis and research questions
Co-marketing alliances
Research questions
A review of literature on alliances
Forms of organizational relationships
The Relational Exchanges in Relationship Marketing
Strategic alliances
Theoretical framework and proposed relationships
Conceptual Model of Globalization Effects, Cooperation and Performance
Globalization effects and co-marketing alliances
Transaction cost economics and market power perspective
Globalization market opportunities and global market threats
Conceptual relationships and propositions
Theoretical contributions
Managerial implications
Suggestions for future research
A Review of literature on globalization effects and co-marketing alliances
Transaction cost economics
Market power perspective
Model and hypotheses
Model specification
Hypothesis testing and discussion
Table 4. 3 Results of Ordinary Least Square Regression Analysis a
BIBLIOGRAPHY
Non-response Bias
Cover Letter and Questionnaires
0 of .
Results for:
No results containing your search query
P. 1
A Thoumrungroje 042804

A Thoumrungroje 042804

Ratings: (0)|Views: 128|Likes:
Published by praneeth9

More info:

Published by: praneeth9 on Sep 12, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

10/31/2011

pdf

text

original

You're Reading a Free Preview
Pages 4 to 14 are not shown in this preview.
You're Reading a Free Preview
Pages 18 to 98 are not shown in this preview.
You're Reading a Free Preview
Pages 102 to 143 are not shown in this preview.
You're Reading a Free Preview
Pages 147 to 151 are not shown in this preview.
You're Reading a Free Preview
Pages 155 to 159 are not shown in this preview.

Activity (2)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->