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2007
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Dec 12
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Billboard Whispers into Pedestrians
’
Ears for A&E
’
s
‘
Paranormal State
’
Related topics:
Entertainment,TV Cable,Campaigns of Note,Outdoor,
Print,Television
...
RADIO
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’
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OUTDOOR
»
Billboard Whispers into Pedestrians
’
Ears for A&E
’
s
‘
Paranormal State
’
An ad for A&E ghost-themed series ParanormalState uses technology to transmit an
“
audiospotlight
”
from a rooftop speaker in New York
’
sSoHo directly to the ears of passersby.Pedestrians on Prince Street might hear a voiceasking, directly in their ears,
“
Who
’
s there? Who
’
sthere?
”
a few seconds later, the voice says,
“
It
’
snot your imagination,
”
writes
AdAgeThe technology, created for museums andlibraries and other environments that require quiet, is manufactured by
Holosonics
, which
provides
sound in a narrow beam, just like light.A&E is using other unusual tactics in its $3 million to $5 millioncampaign to promote Paranormal State. In Los Angeles, a mechanicalface emerges from a billboard as people walk by.In print ads, AM New York flipped its gossip section upside down forParanormal State, while this week
’
s Parade included a checkerboard ofads for the series.The premiere on Monday night pulled 2.5 million total viewers, the most-watched kickoff of an original series for A&E in more than three years,
according to
Variety. Click to enlarge
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’
s FCC May Shift Strategies
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Obama
administration, andthe commission may find it has new priorities, as well,
writes
work to deny
…
U.S.News & World Report
’
publication schedule in June and underwent a redesign, hasannounced that it will become a monthly, Fishbowl DC has learned.
The number of pages per issue will increase,
…
High Growth Reported for Digital Signsin Europe
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’
s Presidential Bash Bests Competition
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‘
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’
s Q3 profits were on par with last year, despite significantdeclines in revenue at AOL and Time Inc., the company
’
s magazinedivision.The company reported net income of $1.07 billion, roughly in line with the$1.09 billion in
…
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“
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, MarketingVOX
writes
:
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“
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…
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Billboard Whispers Into Pedestrians Ears
This is a very creepy article about technology.
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