To determine how and why peoplebehave the way they do.
Is a complicated phenomenoninfluenced by many factors.
A collection of activities influencedby culture, attitude, emotions,values, ethics, authority, rapport,hypnosis, persuasion and coercion.
Classifications of HumanBehavior
1.Conscious - State of awareness of thoughts, feelings, perception and whatis going on in the environment.Unconscious –3.Overt - Open to public observation•Covert - Unseen objects such asthoughts, feelings or responses which arenot easily seen.5.Rational - Pertaining to reason,influenced or guided by reason ratherthan emotion.•Irrational - Illogical