Asia's Top 1000 Brands

2010 survey
Top 5 brands by category
Alcohol and Tobacco
Ranking Beer Cigarette Spirits
1st Heineken Marlboro Johnnie Walker
2nd Carlsberg Dunhill Chivas
3rd Tsingtao Mild Seven Hennessy
4th Tiger Beer Zhonghua Suntory
5th Taiwan Beer Salem Jack Daniel's

Automotive
Ranking Car / Automobile Motorcycle Tyre
1st Toyota Honda Michelin
2nd BMW Yamaha Bridgestone
3rd Mercedes-Benz Suzuki Goodyear
4th Honda Harley Davidson Dunlop
5th Hyundai (Motors) Kawasaki Yokohama

Beverage
Mineral / Isotonic /
Ranking Soft Drink Milk
Distilled Water Sports Drink
1st Evian Coca-Cola Gatorade Meiji
2nd Watsons Pepsi Pocari Sweat Seoul Milk
3rd Bisleri Sprite 100 Plus Mengniu
4th Spritzer Fanta Red Bull Nestlé
5th Perrier F&N Supau Dutch Lady

Camera and Electronic Goods

Portable MP3 /
Ranking TV Home Audio Camcorder Camera
Electronic Music Player
1st Sony Sony Sony Sony Canon
2nd Samsung Panasonic Apple Panasonic Sony
3rd LG Samsung Samsung Canon Nikon
4th Panasonic LG Panasonic Samsung Samsung
5th Sharp Philips Philips JVC Olympus

Ranking Refrigerator Washing Machine Air Conditioner

1st LG LG LG
2nd Panasonic Panasonic Panasonic
3rd Samsung Samsung Daikin
4th Hitachi Hitachi Mitsubishi
5th Toshiba Whirlpool Hitachi

Financial Service
Ranking Bank Credit Card Insurance
American International
1st HSBC VISA
Assurance
2nd Kookmin Bank MasterCard Prudential (UK)
Life Insurance Corporation
3rd Maybank Citibank
of India
4th State Bank of India HSBC Samsung
5th Siam Commercial Bank American Express Ping An Insurance

Food
Chewing / Sauce / Flavourings /
Ranking Chocolate Sweet and Candy Ice Cream Savory / Crisp / Snack
Bubble gum Canned Food
1st Cadbury Wrigley's Arrow Sugus Haagen-Dazs Lay's Maggi
2nd Ferrero Rocher Lotte Lotte Wall's Calbee Lee Kum Kee
3rd Meiji Extra Mentos Nestlé Pringles Heinz
4th Dove Doublemint Cadbury # Baskin Robbins Twisties Amoy
5th Nestlé Airwaves Morinaga Swensen's Lotte Kissan
# Many respondents could not differentiate between Chocolate and Sweet, resulting in these brands appearing in both categories

Media and Telecommunication

Social Networking
Ranking Mobile Phone
Sites
1st Nokia Facebook
2nd Samsung Twitter
3rd Sony Ericsson MSN
4th Apple Yahoo
5th LG Mixi

Computer Hardware & Software

Desktop Computer (PC) /
Ranking Software Printer
Laptop / Notebook
1st Hewlett-Packard Microsoft Hewlett-Packard
2nd Dell Apple Canon
3rd Acer Windows Epson
4th Sony Adobe Samsung
5th Apple Linux Brother

Couier/ Logistics
Ranking Courier
1st DHL
2nd FedEx
3rd UPS
4th Kuroneko Yamato
5th Sagawa
 Asia's Top 1000 Brands
2010 survey
Top 5 brands by category
Retail & Restaurants
Luxury Fashion Sporting Equipment /
Ranking Fast Food Convenience Store Petrol / Gas Station Watch Pen Pharmacy/Drugstore
Retailer Apparel
1st McDonald's 7-Eleven Shell Louis Vuitton (LV) Nike Rolex Parker Watsons
Kentucky Fried Chicken
2nd FamilyMart Caltex Gucci adidas Seiko Mont Blanc Guardian
(KFC)
3rd Burger King Circle K Esso Chanel Puma Omega Pilot Manning's
4th Pizza Hut Cheers Sinopec Armani Reebok Casio Cross Cosmed
5th Lotteria Lawson CPC (Taiwan) Prada Li Ning Citizen Bic Matsumoto Kiyoshi

Household product and Toiletry / Cosmetics

Personal Wash / Shower Female Skincare
Ranking Shampoo Toothpaste Fragrance / Perfume Cosmetics Male Skincare Product
Gel / Bar Soap Product
1st Pantene Colgate Lux Chanel Shiseido Nivea Olay
2nd Head & Shoulders Darlie Dove Christian Dior L'Oreal L'Oreal SK-II
3rd Sunsilk Sensodyne Johnson & Johnson Calvin Klein Maybelline Biotherm Shiseido
4th Dove Lion Dettol Bvlgari Lancome Shiseido Nivea
5th Rejoice Pepsodent Palmolive Gucci Chanel Biore L'Oreal

Travel & Leisure

Budget / Low-Cost /
Ranking Hotel Full-Service Airlines
No-Frills Airlines
1st Hilton Singapore Airlines Air Asia
2nd Shangri-La Cathay Pacific Jetstar
3rd Hyatt Thai Airways Tiger Airways
4th Taj Malaysia Airlines Nok Air
5th Sheraton Japan Airlines (JAL) Virgin

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www.tns-global.com.hk