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Corporate and Global Strategy of DaimlerChrysler AG

Corporate and Global Strategy of DaimlerChrysler AG

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Published by Sandro Ananiashvili
The merger of Daimler-Benz (the manufacturer of Mercedes-Benz) (Germany) and the Chrysler Corporation (USA), is a highly classed as a cross-culture merger. A cross-cultural merger is the procedure of two companies from unlike backgrounds and with different practices were joined together to form one booming company. There were many different reasons why a cross-culture merger is not successful.The fatal mistake of Daimler-Chrysler was the failing in analysing both companies before they went ahead with the merger. The main reason that their merger was not successful was that the German way of business and the American ways differ strongly. Both companies should have been analysed to examine their strengths and weaknesses, regards to their practice.
The merger of Daimler-Benz (the manufacturer of Mercedes-Benz) (Germany) and the Chrysler Corporation (USA), is a highly classed as a cross-culture merger. A cross-cultural merger is the procedure of two companies from unlike backgrounds and with different practices were joined together to form one booming company. There were many different reasons why a cross-culture merger is not successful.The fatal mistake of Daimler-Chrysler was the failing in analysing both companies before they went ahead with the merger. The main reason that their merger was not successful was that the German way of business and the American ways differ strongly. Both companies should have been analysed to examine their strengths and weaknesses, regards to their practice.

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Published by: Sandro Ananiashvili on Sep 12, 2010
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Awesome article......................... thanks a bunch for this!!!
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