Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
5Activity
0 of .
Results for:
No results containing your search query
P. 1
Competitive Intelligence IBM's potential acquisition of Sun Microsystems

Competitive Intelligence IBM's potential acquisition of Sun Microsystems

Ratings: (0)|Views: 122|Likes:
Published by JasonRiahi
A competitive intelligence research report into the potential acquisition of Sun Microsystems by IBM. The outcome was that Oracle swooped in and bought Sun Microsystem when IBM stalled on the deal. Read the article here http://online.wsj.com/article/SB124022726514434703.html
A competitive intelligence research report into the potential acquisition of Sun Microsystems by IBM. The outcome was that Oracle swooped in and bought Sun Microsystem when IBM stalled on the deal. Read the article here http://online.wsj.com/article/SB124022726514434703.html

More info:

Published by: JasonRiahi on Sep 12, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

10/14/2013

pdf

text

original

 
Contents
1.Executive Summary .................................................................................22.Introduction ..............................................................................................43.Data Collection .........................................................................................54.Findings ....................................................................................................7Evidence of Talks ......................................................................................7Sun Microsystems ....................................................................................7Innovation .............................................................................................7Weak Financial Situation .....................................................................8IBM 10Market Share .......................................................................................10Strong Financial Situation ....................................................................115.Strategic Implications ............................................................................11Competition Law ....................................................................................11Social Engineering ..................................................................................12 Time Span ..............................................................................................136.References ..............................................................................................147.Appendix 1: Supporting Evidence ..........................................................17APPENDIX A: Initial IBM Acquisition Talks ...............................................17APPENDIX B: Sun Microsystems’ Share Price 2009 ................................19APPENDIX C: Confirmation of Reports ....................................................208.20APPENDIX D: Sun Microsystems’ Value ..................................................22APPENDIX E: Sun Microsystems’ Share Price 1986-2009 .......................25APPENDIX F: Sun Microsystems’ Fiscal Report ........................................28APPENDIX G: Server System Revenue and Market Share .......................29APPENDIX H: HP Acquisition of EDS ........................................................30APPENDIX I: HP Acquisition of Compaq ..................................................31APPENDIX J: IBM Antitrust Investigation .................................................32APPENDIX K: Google’s Antitrust Case .....................................................341
 
1.Executive Summary
In the next few years cloud computing will revolutionise the computerindustry. Cloud computing will allow renting of applications and datastorage accessed on remote servers through the internet. This means thatbusinesses no longer require expensive server systems in their offices andsales of servers are forecasted to decrease and the server marketcontract. This has led to the market leader in the server industry, IBM, tofocus its attention on cloud technology and consolidate the serverindustry by acquiring Sun Microsystems. Talks of an acquisition have notbeen confirmed by either company however the findings in this reportgive confidence that the acquisition will go ahead. The findings show that Sun is in a very poor financial situation and itsvalue is very low, however its developers are creating innovativeproducts. IBM’s quarterly results show they have finance necessary togamble on purchasing Sun and become a leader in cloud technology. The acquisition of Sun will come under the scrutiny from the antitrust lawsin America and unfair competition in the European Union, Amazon mustlobby in both of these areas. By doing this Amazon will delay the finalisingof the acquisition and have more time to create a defensive strategy forwhen IBM releases its cloud computing services. Due to overlapping of employees and product lines many Sun staff will be made redundantduring the acquisition, many others will become disillusioned with theacquisition as IBM and Sun have a clash in cultures. Amazon must take full2
 
advantage of this and headhunt talented Sun engineers and developerswho will increase Amazon’s innovation in cloud technology. By doing thisAmazon will be in a much stronger position to compete when IBM releasetheir cloud services. Amazon has between 1 and 2 years to before IBM hasovercome antitrust problems and software licensing agreements and fullydigested Sun’s large product range and workforce. However Amazonshould begin researching Sun employees now as the acquisition talksprogress.3

Activity (5)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Ankush Adlakha liked this
Dhwani Parikh liked this
Abey Francis liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->