The objective of the paper is to analyze the various strategies of ITC and understand howthese strategies are offering the company a competitive, sustainable development even onaccount of intense competition.
The research is done using secondary data. The secondary sources include Internet,Magazines, and Books.
ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. The name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974.
ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of IndiaLimited. As the Company's ownership progressively Indianised, the name of the Company waschanged from Imperial Tobacco Company of India Limited to India Tobacco Company Limitedin 1970 and then toI.T.C. Limited in 1974.
Though the first six decades of the Company'sexistence were primarily devoted to the growth and consolidation of the Cigarettes and Leaf Tobacco businesses, the Seventies witnessed the beginnings of a corporate transformation thatwould usher in momentous changes in the life of the Company.ITC is one of India's foremost private sector companies with a market capitalization of nearly US $ 8 billion and a turnover of over US $ 4.75 billion. ITC also ranks among India's top10 `Most Valuable (Company) Brands', in a study conducted by Brand Finance and published bythe Economic Times.ITC employs over 22,000 people at more than 60 locations across India. The Companycontinuously endeavors to enhance its wealth generating capabilities in a globalizingenvironment to consistently reward more than 3, 74,000 shareholders, fulfill the aspirations of itsstakeholders and meet societal expectations. This over-arching vision of the company isexpressively captured in its corporate positioning statement: "Enduring Value for the nation andfor the Shareholder."