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NRA Hot Products
Every year, PMQ prowls the 
oor of the National Restaurant Association (NRA) shoin Chicago to scout out what’s new and exciting in the foodservice business—and here’s what we found for 2010. Log on to PizzaTV.com to see accompanying video and viethese hot products 
rsthand! 
What blew us away in the Windy City this year?
 
NRA Hot Products
Compiled by Liz Barrett, Ron Cox, Steve Green and Tracy Morin
44
 
PMQ Pizza Magazine –
The Pizza Industry’s
Business 
Monthly
Product:Burn Cream MDCompany:Healing Skin
Why it’s hot:
 
Emeril Lagasse and MarioBatali both personally endorse this cream,which was invented by a dermatologist togive immediate relief after a burn occurs. A4% lidocaine base immediately diminishespain, while a combination of extracts, vi-tamin E and aloe encourage faster healingwith less scarring. The company also do-nates a portion of its proceeds to the Na-tional Fallen Fire
ghters Foundation.
212-327-2876, burncreammd.com 
See exclusivefootage fromthe show atPizzaTV.com
Product:CyRaqCompany:CyberResearch
Why it’s hot:
Entertain and inform your customerswith an interactive menu board from CyberResearch.The company offers touch-screen menus that allowcustomers to make their own choices and are work-ing on radio frequency identi
cation (RFID) technol-ogy that allows a personalized menu to pop up whena customer carries his loyalty card. The personalizedtechnology will let employees greet the customer byname, while customers can build loyalty points andreceive members-only specials. The technology cus-tomizes each experience and reduces perceived waittime for customers.
203-483-5000, cyberresearch.com 
Product:Manner MatsCompany:Blunders
Why it’s hot:
Manner Mats creator Aimee Symington foundthat the kids with the best manners seemed to get ahead, do bet-ter in school and demonstrate better social skills. So she createdManner Mats, two-sided disposable placemats that teach mannersthrough activities, games and puzzles while kids wait to be servedat restaurants. The tear-off mats offer 38 different styles, so yourregular younger customers can receive a different mat at each visit.
704-564-6502, blundersmania.com 
Product:Vito Oil Filter SystemCompany:Vito
Why it’s hot:
When
ltering fryer oil,there’s always the risk of burns—and amess. Vito has solved this problem withits drop-in
lter, which promises lesswaste and doesn’t require that the fryerbe turned off. The machine takes aboutfour minutes to
lter and promises tosave up to 50% on oil purchases, allwhile improving the taste, quality andhealthfulness of fried foods.
877-848-6645, vitooil.com 
 
Product:SprizzaCompany:Univex
 Why it’s hot:
Throwing dough isn’teasy—just ask the members of the U.S.Pizza Team! Univex has invented anautomated machine that emulates handstretching of dough. This machine repro-duces the manual dexterity of a skilledpizza maker as closely as possible, andspins the pizza base without heating it,leaving it with the same kind of rim astraditionally hand-tossed dough.
800-258-6358, univexcorp.com
Product:Beer Tubes Tabletop BeerDispensersCompany:Beer Tubes
 Why it’s hot:
Want to make sure a tabledoesn’t run out of beer, soft drinks orother beverages? Utilize the 100-ounceBeer Tube or the 128-ounce Super Tube,twice the size of the average pitcher, socustomers won’t need to chase serversfor re
lls. The tubes stand about 4’ talland are available in two styles—tall ortapered—with more than 35 base designs,including sports teams themes, to choosefrom. The tubes have modular parts, so a busy server can easily replace a tap, andthe plastic is thick enough to keep drinkscold for a while.
614-769-1569, beertubes.com
Product:Smart Dough SystemCompany: Gruppo Pizza
 Why it’s hot:
Imagine making dough by simply pouring a bag of mix, pushing a button and walking away. Spain’s GruppoPizza introduces the Smart Dough System,an all-in-one dough mixer that you canprogram to custom mix your dough andis a snap to operate and clean. The mixerconnects directly to a water supply and will
lter and pH-balance the water; andthe system even knows when you’re run-ning low on
our and can automatically reorder for you, thanks to Internet con-nectivity. The company can also supply custom
our mixed to your speci
cations.
r.brisciani@gruppopizza.com,gruppopizza.com
Product:Mobi Munch FoodTrucksCompany:Mobi Munch
 Why it’s hot:
 
Mobi Munchcan quickly set you up with aturnkey mobile restaurant, ful-ly equipped down to the POSsystem. The company providesthe equipment and technology so you can focus on your prod-uct, and not on the nuts and bolts of setup. Whether you want to adopt a Mobi Munchtheme or get the company to build a truck or a concept for you from scratch, you canenter the mobile food market with minimal hassle.
 josh@mobimunch.com, mobimunch.com
 August 2010 • pmq.com
 
45
Product:Ozone SanitizerCompany: Cashido
 Why it’s hot:
This device attaches to your sink to kill germs and eradicatestrong odors, such as those from
shor onions, from hands—no scrubbingneeded. Taiwan-based Cashido Corpo-ration introduces the Ozone Sanitizer, which ozonates your water and report-edly removes more than 99% of bacteria,including E. coli and salmonella, in 10 seconds. The product also effectively eliminates bacteria on hands, fruits, vegetables, meat and seafood; and removes pesticides fromfood. The Ozone Sanitizer is available as a standalone or built-in unit, with severalfaucet options available.
service@cashido.com.tw, cashido.com.tw 
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