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Advertising Mod 1

Advertising Mod 1

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Published by jai802002

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Categories:Types, Business/Law
Published by: jai802002 on Sep 13, 2010
Copyright:Attribution Non-commercial

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06/28/2015

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 AdvertisingManagement 
Chapter 5
5-1
 
Chapter Overview
4
-2
 Advertising management 
Choosing an advertising agency
 Advertising campaign management 
Communications market analysis 
 Advertising goals 
 Advertising budget 
Media selection 
Creative brief
 
5-3
F I G U R E 5 . 1 IMC Overview

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